Latest insights
Expert articles on SEO, Google Ads, WordPress, and digital marketing strategy.
Latest articles
219 articles
Web Form Spam: Top 3 Actionable Rules
You’ve probably opened your inbox this morning and found it flooded with rubbish from your contact forms. Fake enquiries, dodgy…
That time the ClickCease stuffed up, picked up the phone and put things right!
UPDATE (+3 days later) – Everything got resolved and we’re happy. Credit where credit is due, a big Bravo Zulu,…
How Voice Search Will Impact SEO In 2019 And Beyond
Voice search and recognition is not a trend anymore but an adoption that is on the rise. By 2020, it…
How to Use Interactive Content to Boost Your Sales
One of the greatest problems in the world of content marketing lies in the fact that it sometimes seems as…
The GDPR is Coming!
The Australian Government OAIC (Office of Australian Information Commissioner) has guidance (2019 from Archive.org) for Australian businesses in relation to…
How Brand Awareness Increases ROI
Branding is one of the most important marketing strategies nowadays. Branding helps businesses stand out in a crowded market and…
Google AdWords Changes: Ticket Reseller Certifications
Google Ads (formerly AdWords) requires businesses selling event tickets to get certified before running ads. This policy has been in…
Duplicate Content – The Consequences, How to Avoid it, and How to Fix it
Duplicate content is often widely misunderstood among SEO practitioners; it is either a cause of considerable concern or ignored completely.…
How to Have the Best Local SEO Campaign
The best local SEO campaign starts with a clear strategy that includes optimising your Google Business Profile, targeting location-specific keywords,…
10 Best WordPress Plugins in 2018
WordPress websites are amongst the quickest and easiest web properties users can set up and then maintain. While some people…
5 Unique Ways to Increase Your Brand Awareness in 2024
Brand awareness is increasingly important for your business and especially so for your Search Results in Google. First, it generates…
Advantages of Multichannel Marketing
Nowadays, online consumers have more options than ever. They can interact with various businesses wherever they choose, and they can…