E-mail marketing is one of the most cost effective communication methods a business can utilise for inbound marketing.
Email marketing campaigns give you the opportunity to distribute information to a wide audience of specific, potential customers at a specific, effective time, all at a competitive rate. With regular communication you can remain front of mind for customers even before they’re “activated”, i.e. looking for your service, so when they do need you, you’re the first one in their head.
In 2014 econsultancy confirmed that across their industry, survey email marketing remained the most cost effective channel for Return on Investment (ROI)
How can Matter Solutions help you with your mailing campaigns?
We can offer you either:-
- An ad-hoc pay as you go service.
We’re able to help by creating templates in your existing system, e.g. Mail Chimp.
We can send campaigns as and when you need them (though a monthly or quarterly package is more cost-effective).or:
- A full service email marketing package.
This includes building your emails using a state of the art email marketing platform, composing the messages and sending them to your lists. We will plan out your campaign, set up the mailings and auto-responses, and you will be able to monitor the results through analytics software.
If you want to run your own campaign we can provide you with custom digital marketing training.
And, it is also worth noting that Mail Chimp have some excellent stats on typical campaign performance metrics. We’re happy to discuss the sort of metrics you need for your marketing reports and specifically what you’d like to achieve.
Do you need help building a email marketing list?
Many prospective clients ask us to supply lists. No, we don’t do that, but we do help clients reengineer their Websites and Social Media to create funnels that turn into interested customers, i.e. an email marketing opportunity list. You might be surprised how straight-forward it is to make your email newsletter appealing enough to begin attracting subscribers.
Contact us for more details and a free consultation.