People use Google to find what you have to offer (obviously).
Your website should matter to those people, and as a result of that - it will seriously matter to you too.
*Much of this data is thought of as hidden. It isn't. Our educational approach means that we help clients harness this data for their initial needs, and the benefit of your long-term goals of your Digital Marketing Strategy.
Sometimes the most important thing we do is stick to the plan. Every client begins with a strategic plan.
Clients are often their own worst enemies and like a magpie they want to go hunting for new shiny ideas. We focus on the plan, and we help you see why that step-by-step methodical approach works time and time again.
This is why being straightforward helpful and getting a reputation for being blunt adds so much value.
We're a small team - about as small as we could be. There are currently just three specialists in the business. We are a Micro Digital Marketing Agency.
Matter Solutions has been 15+ people and growing to this size was exciting it did result in a diluted focus on outcome for clients. This caused Ben, our founder, some concern and stress. We hired business coaches, we used consultants, we changed systems and we hired a full-time Agile Coach - everything worked a little bit but the outcome wasn't ever quite as effective as it had been when we were just 3-5 really dedicated experts... so when COVID came knocking wiping out our biggest clients and we were already moving to a work-from-home model it made sense to restructure.
We're super-efficient. People with 5, 10 and 20 years of experience know how to get things done effectively and quickly and we identify and fix problems before they even arise. As they say, if you think hiring an expert is expensive try hiring an amateur.
We plan work thoroughly to ensure that we don't take on too much work at once. The very first quarter or a quarter in which we're ramping up a campaign is the most time-intensive phase of a client for our team.
It is worth noting that we have years of experience using...
A good way to consider this is about the type of clients we take care of.
70% of our clients are owner/manager "small" businesses, they range from a couple of people up to hundred-plus companies.
We're proud that they trust us to give them Digital Marketing guidance we know that they value Digital Marketing, they value a direct line to specialists instead of an army of account managers and customer service buffers.
We also know that many of them have been led on a merry dance by digital marketing partners of all kinds around Brisbane and beyond.
The campaigns we run for these clients usually have multiple threads and range from $10-50k per quarter including ad-spend.
The number of "corporate clients" we look after is lower than the number of small businesses but they spend considerably more on their campaigns, naturally. They enjoy the dedicated expertise of the same people who helped bring them onboard and spoke to them before engagement. We don't have a team of client winners and junior-do-ers.
We've worked with (and still work with) some well known Aussie companies. Some are Australian Subsidiaries of Global Corporations who want a better (and local) option for high-quality digital marketing rather than working with the agencies that Head Office in Europe or the USA uses.
The catchcry of "radical transparency" was thrown around our office as far back as 2014 but we never quite managed to embrace it fully until we all started working from home in 2020.
Web Design & Development: Project boards are sharable with clients.
All areas: Shared Google Sheets are the mainstay of our working documents. These are all open for client access and review.
Everything we have, you're welcome to see.
Results, results, results!
(Yawn! Yes, of course you can read this on every agency's website).
Our clients, even the small ones, get the right metrics* for their campaigns so you can judge us on our ability to deliver real and lasting value.
*Yes, that means we can customise your report at the start for the life of our campaign.
Our transparent approach often means there are questions. We help clients consider how much guidance & training they want for staff to go along with getting the work done.
We've been delivering digital marketing training since 2010 we've and have found that learning on actual campaigns is extremely valuable, this is especially true for Google Ads training and SEO training.
Helping your staff to bake Search Thinking into your business can transform the way your operation sees its website.
Client fit makes sense for us and for you. Here are some characteristics of the client's we've been able to help the most, and have fun doing so...
There are some businesses that don't match the way we work. If you're on this list we're probably not able to take on your business.
If you like the idea of working with a small professional team send us an enquiry via our contact page to take the next step with a call and a meeting.