What Is SEO?
SEO is the process of improving a website in order to increase your website’s visibility in the search engines. This can be distilled down to considering just Ranking in Google but there is more to it than that. SEO is a combination of creative, technical, and social techniques.
Is it all about Google? Do you do SEO for the other search engines?
Yes, basically. Google has such a dominant position with 80-90% of the search market we usually focus on Google to acquire traffic for clients. In some particular markets a ranking in Bing can be especially valuable, i.e. retirement planning but even then the focus remains on the big prize, ranking in Google.
It is also worth noting that the sort of quality SEO services that work for ranking in Google, also work when trying to rank in most other search engines too, e.g. Bing or DuckDuckGo.
How Long Does SEO Take?
SEO is a long term strategy compared to other forms of advertising such as advertising in Google with AdWords.
A successful SEO with a good budget can usually deliver good returns in 3 to 6 months. A really competitive keyword with a very weak website might take 1 or even 2 years.
Do I Only Need To Do SEO Once?
Google makes about 500 updates to their algorithm each year. This means that SEO that worked a year ago may no longer be effective today. Some low quality SEO practices that work like a charm in years gone by or even still in the short term might be seriously harm your business in the future. Be careful.
How does your team keep up with the changes?
Thankfully the heart of SEO doesn’t really change significantly, that is: What other people say about your website is more important than what you say. Working with this at the core we help clients make the right decisions about what to improve on their website. What changes will bring returns sooner or later, larger or smaller. There are usually many trade offs and knowing your goals for your website and constant communication help us work with you to make the right recommendations and take the right action.
We learn about the specific changes going on in the industry by following various thought-leaders in the industry, many of whom are in the US or Europe. If you’re interested in learning SEO for yourself please take a look at our one day SEO course. There you’ll learn how to use Moz’s tools, Google’s Webmaster Tools and more.
Can I Do SEO Myself?
Yes. There are many simple Search Engine Optimisation (SEO) techniques that you can apply for yourself. Our commitment to SEO Training extends to helping clients (who want to) apply step by step procedures to enhance the work we do.
It should be noted that some techniques can go from simple to complex very quickly. For example analysing a website to find out what technical improvements to make is simple with Google’s PageSpeed Insights Tool. Some changes might be easy for you to implement others might have you scratching your head and even finding out that your website designer doesn’t (after all) know SEO.
Can You Guarantee the 1st Position In Google?
No. Over the years we’ve seen hundreds of so-called SEO Experts come and go. The ones who disappear the fastest are the ones who resort to over promising. The win deals with glitter and shiny promises. The lack of decent budgets combined with shady ethics means they are left with no option than the easy tricks to get quick rankings.
Clients are often happy at first and then when Google slaps their website with a penalty or just ignores all the bogus SEO work they’re left carrying the can. In many cases the SEO company disappears and even blames the client for a low budget. Frankly, if you’re looking for a guaranteed SEO service Matter Solutions isn’t right for you.
How Much Does SEO Cost?
The cost of SEO is dependent on a number of different points but the most important is the competition for the keyword(s) you want and need.
SEO is one of those situation where “you get what you pay for” and cheap SEO can usually result in unsafe techniques, or not enough work. When you are talking to someone about the cost of SEO, make sure you go through what services are included in that cost.
Is SEO Safe?
When SEO is done correctly it is safe and will help protect your website from future Google algorithms. When SEO is being implemented that goes against best practices that is when your website could be in danger. If a website is seen as trying to trick search engines, they will reduce your position in the organic rankings. In extreme cases where a website is doing bad techniques on a consistent level, search engines will actually give you a manual penalty, which will remove your website off of search engines completely. Always make sure to speak with your SEO company about how they conduct SEO on your website..