Search Engine Optimisation

Direct. Easy to understand. No fluff.

Your SEO Team

As an experienced SEO company we know what works and what doesn’t. Search engine optimisation is a fast paced industry, as Google updates their algorithms frequently you are forced to adapt, or risk being left behind. Techniques that worked just a year ago may not be applicable now, which is why we are committed to researching new, innovative ways to improve our strategies to ensure our clients are achieving the best possible results. So, what exactly does our team offer you?

  • Combined experience of SEO specialists and web developers
  • The entire expert team, SEO and Website, are all based in Australia
  • Decisions based on data – we’ll always help you understand the why behind our recommendations
  • Proactive advice – we’ll give you advice when you need it, not just when you ask for it
  • Candid recommendations – we’re not afraid to say no to ineffective ideas. We’ll provide you with an SEO plan that works

 

Our Approach To SEO

  • 1. SEO Audit & Research

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    1. SEO Audit & Research

    Comprehensive Website Audits

    We will turn your website inside-out to identify any potential search engine obstacles. We’ll find site structure issues as well as potential Google penalties and provide answers on how to resolve them

    Keyword Research

    Keyword research provides the cornerstone for any SEO campaign, as ranking for the correct keywords is essential. Our SEO team will carefully assess your website and your target audience, presenting you with a list of the best keywords that will ensure your site receives targeted traffic which converts.

    Competitor Analysis

    A major part of our SEO process will involve analysing and knowing what your competitors are up to. Are they ranking higher than you? If so, why? We need to know exactly what you’re up against and what needs to be done to outrank your competition.

     

     

  • 2. Onsite Optimisation

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    2. Onsite Optimisation

    Advanced SEO & Analytics

    Our recommendations are based on data. If you don’t have the right metrics available, we will help you collect and understand them – from tracking conversions, monitoring your competition to segmenting your Google Analytics traffic to find opportunities for easy improvement.

    Technical Fixes & Optimisation

    Our web development and SEO teams have experience with tens of CMSes and can work with custom created websites too. This means we can both make the right SEO recommendations and also implement them correctly for your website, even if it’s a custom built one.

    Content Marketing Done Right

    A well-planned content marketing strategy can go hand-in-hand with your SEO efforts. Our content marketing team is experienced in content strategy, copywriting, graphic design, video production and digital PR. We’ll create and promote your content as both are crucial for good return on investment.

  • 3. Offsite Optimisation

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    3. Offsite Optimisation

    Google Penalty Recovery

    One of our experts will carry out a full assessment of your backlink profile, analysing whether your site has been hit by a penalty or is at risk of being hit by one in the future. We can then report back on any issues and detail what is needed to help your site recover.

    Improving User Experience

    User experience is an increasingly important search engine ranking factor. Not only does your site have to provide good, relevant information, but there is also a need for it to look good and be user friendly. We have a talented team of web designers and SEOs who will analyse your site and identify the areas that need work on, to improve the user experience.

    Link Acquisition

    Does your website need links but you’re not sure how to get them? A lot has changed in link building over the last several years – in 2014 and beyond quality trumps quantity. Talk to us and have an experienced team of Australian link-builders on your side.

     

     

     

What Our Clients Say About Us

Testimonial_-_Brisbane_Snoring

“The best marketing investment I’ve ever made!”

Wayne – Uni Span CEO

Testimonial_-_Brisbane_Snoring

“Over the years I have worked with a few SEO companies. Most of them have been very disappointing. Finally, I have found a company that genuinely cares about my business. They have provided excellent service and contact with me. I can’t praise Daniel enough. He has gone the extra mile to set up an effective website and is monitoring and updating the SEO of our website. Thank you to the wonderful team of this company. I finally feel confident knowing that I have someone who will do the right thing by me.”

Karen Dawson – About Face

Testimonial_-_Malouf_Dental

“Have been working with the team at Matter Solutions for a while now and have found them to be very professional, genuine and helpful. Extremely happy with their service as they’ve gone above and beyond. Would definitely recommend!”

James Malouf – Malouf Dentistry

Clients We Have Worked With

 

GREAT CLIENT RESULTS

12x More Traffic In 4 Months


The new website we created improved user experience, resulting in a 30% drop in bounce rate (from 70+% to ~40%). The improved bounce rate from the new website combined with our SEO efforts was rewarded by Google with an increase in organic traffic. We saw traffic rise by 12x in only 4 months (from June to October). The client is currently ranking #1 for a wide span of their main local keywords.

 

40% Reduction In Bounce Rate

When we started to SEO work for this client our main goal was to optimise the website to help reduce the bounce rate, which in return would help increase organic rankings. With 2 months we were able to reduce the bounce rate of the website by 41%. We were also able to see a consistent increase in the traffic that was coming to the website.

 

Page 4 To Position #4

One of our dental SEO clients has a hard time moving their website to the first page of Google, even though they had been in business for a number of years. With the help from our SEO team, we were able to move his average rankings from page 4 to position 4 on the first page of Google. We were able to achieve this within 3 months of starting work for the client.

 

Position #100 To Position #1

Using techniques that have been tried and tested by Matter Solutions, we were able to increase this keyword from position 100 to 4 within 1 month. We were then able to move this keyword to the first position 4 months later, and is still in position 1 in 2015.

Want similar results? Contact Us today and let us show you how we can drive your website to success with SEO.

Clearly Communicated Campaigns

Is your SEO company keeping you in the dark? Effective communication is now a vital part of a quality SEO campaign. Search engine optimisation requires a long term strategy and frequent communication is needed to keep the campaign moving forward. Plus, with a long term strategy comes long term investment, and you want to know what you’re spending your money on.

We frequently have people contact us explaining how they have been burnt in the past and have wasted money on short term tactics that have done harm. At Matter Solutions we base our service around excellent communication and transparency, we know smart SEO clients need to see what is going on to trust us to get on with the right tasks,  this is how we consistently achieve great results. You will be updated and contacted regularly to help ensure you are kept up to date with what we are doing throughout the campaign. One of our SEO campaigns provides the following:

  • A dedicated SEO Specialist – they will be your point of contact if you have any questions or queries throughout your campaign.
  • Content drafts – any content changes on your site will be communicated to ensure they are on brand.
  • Monthly plans & reports – You will receive a report highlighting exactly what has been completed, while also covering what we plan to cover in the following month.

 

Our SEO Packages

  • Bronze

    $1,250 + GST/month

    ON SIGN UP

     Base keyword research
     Current ranking analysis
     Website analysis
    Inbound marketing plan

    ONGOING

     Onsite SEO analysis
     Onsite SEO changes
     Google accounts setup
     Goal tracking setup / monitoring
     Detailed keyword research
     Link building
     Monthly Reporting
     Rewording your blogs
    Outreach
    Guest posting
    Marketing share report

  • Silver

    $1,800 + GST/month

    ON SIGN UP

     Base keyword research
     Current ranking analysis
     Website analysis
     Inbound marketing plan

    ONGOING

     Onsite SEO analysis
     Onsite SEO changes
     Google accounts setup
     Goal tracking setup / monitoring
     Detailed keyword research
     Link building
     Monthly Reporting
     We write articles for you
     Outreach
     Guest posting
    Marketing share report

  • Gold

    $2,500 + GST/month

    ON SIGN UP

     Base keyword research
     Current ranking analysis
     Website analysis
     Inbound marketing plan

    ONGOING

     Onsite SEO analysis
     Onsite SEO changes
     Google accounts setup
     Goal tracking setup / monitoring
     Detailed keyword research
     Link building
     Monthly Reporting
     We write articles for you
     Outreach
     Guest posting
     Marketing share report
     Infographic creation

OTHER SERVICES WE PROVIDE

  •  Google AdWords

    Our experienced AdWords certified managers will ensure your campaign is optimised so that you get the best value for money.
    AdWords Managment >

  • logo-wordpress
    WordPress Developers

    We can build a custom web design solutions to help meet your online needs and make your business stand out.
    Website Design >

  • 15-years
    Over 15 Years Experience

    Since 2000 Matter Solutions have been focused on making businesses stand out by delivering cutting edge digital strategies
    About Us >

SEO FAQ's

What Is SEO?

SEO is the process of improving a website in order to increase your website’s visibility in the search engines. This can be distilled down to considering just Ranking in Google but there is more to it than that. SEO is a combination of creative, technical, and social techniques.

Is it all about Google? Do you do SEO for the other search engines?

Yes, basically. Google has such a dominant position with 80-90% of the search market we usually focus on Google to acquire traffic for clients. In some particular markets a ranking in Bing can be especially valuable, i.e. retirement planning but even then the focus remains on the big prize, ranking in Google.

It is also worth noting that the sort of quality SEO services that work for ranking in Google, also work when trying to rank in most other search engines too, e.g. Bing or DuckDuckGo.

How Long Does SEO Take?

SEO is a long term strategy compared to other forms of advertising such as advertising in Google with AdWords.

A successful SEO with a good budget can usually deliver good returns in 3 to 6 months. A really competitive keyword with a very weak website might take 1 or even 2 years.

Do I Only Need To Do SEO Once?

Google makes about 500 updates to their algorithm each year. This means that SEO that worked a year ago may no longer be effective today. Some low quality SEO practices that work like a charm in years gone by or even still in the short term might be seriously harm your business in the future. Be careful.

How does your team keep up with the changes?

Thankfully the heart of SEO doesn’t really change significantly, that is: What other people say about your website is more important than what you say. Working with this at the core we help clients make the right decisions about what to improve on their website. What changes will bring returns sooner or later, larger or smaller. There are usually many trade offs and knowing your goals for your website and constant communication help us work with you to make the right recommendations and take the right action.

We learn about the specific changes going on in the industry by following various thought-leaders in the industry, many of whom are in the US or Europe. If you’re interested in learning SEO for yourself please take a look at our one day SEO course. There you’ll learn how to use Moz’s tools, Google’s Webmaster Tools and more.

Can I Do SEO Myself?

Yes. There are many simple Search Engine Optimisation (SEO) techniques that you can apply for yourself. Our commitment to SEO Training extends to helping clients (who want to) apply step by step procedures to enhance the work we do.

It should be noted that some techniques can go from simple to complex very quickly. For example analysing a website to find out what technical improvements to make is simple with Google’s PageSpeed Insights Tool. Some changes might be easy for you to implement others might have you scratching your head and even finding out that your website designer doesn’t (after all) know SEO.

Can You Guarantee the 1st Position In Google?

No. Over the years we’ve seen hundreds of so-called SEO Experts come and go. The ones who disappear the fastest are the ones who resort to over promising. The win deals with glitter and shiny promises. The lack of decent budgets combined with shady ethics means they are left with no option than the easy tricks to get quick rankings.

Clients are often happy at first and then when Google slaps their website with a penalty or just ignores all the bogus SEO work they’re left carrying the can. In many cases the SEO company disappears and even blames the client for a low budget. Frankly, if you’re looking for a guaranteed SEO service Matter Solutions isn’t right for you.

How Much Does SEO Cost?

The cost of SEO is dependent on a number of different points but the most important is the competition for the keyword(s) you want and need.

SEO is one of those situation where “you get what you pay for” and cheap SEO can usually result in unsafe techniques, or not enough work. When you are talking to someone about the cost of SEO, make sure you go through what services are included in that cost.

Is SEO Safe?

When SEO is done correctly it is safe and will help protect your website from future Google algorithms. When SEO is being implemented that goes against best practices that is when your website could be in danger. If a website is seen as trying to trick search engines, they will reduce your position in the organic rankings. In extreme cases where a website is doing bad techniques on a consistent level, search engines will actually give you a manual penalty, which will remove your website off of search engines completely. Always make sure to speak with your SEO company about how they conduct SEO on your website..

 

Locations

Experienced working remotely with clients Australia-wide and World-wide.

SEO services are available Australia wide, we have clients in Sydney, Melbourne and Perth. We also have clients in the UK and work with some agencies on the West Coast and South West of the USA.

Our head office is in Fortitude Valley, Brisbane, QLD. Take a look at our page about SEO in Brisbane for more details of work we do for local clients in South East Queensland.

Want us to contact you?