Website Copywriting
SEO website copywriting from Matter Solutions: keyword-researched pages that answer what your customers are searching for, tell your story, and turn visitors into leads. Written by Australian copywriters experienced in regulated fields.
Brisbane based, working across Australia since 2000 · rated 5.0 from 49 Google reviews
We write content for websites
Does your website answer your potential customer's needs? Does it tell your story? Does it give a persuasive presentation of your products and services? Does it have the right keywords? Can Google index it?
Most importantly, does it convert visitors into leads? Copy is where our SEO services and the WordPress websites we build meet: the right words do both jobs.
Let's Talk CopywritingYou know your business. Finding the words is the hard part
Most business owners can talk about their work for hours, then freeze at a blank page. So the website ends up saying what everyone else's says: quality service, trusted team, competitive prices. Words like that don't rank and don't persuade. The visitor leaves without ever learning why you were the safer choice.
Good copy does the selling before the first phone call. It answers the question your customer actually typed into Google, proves you understand their problem, and makes the next step feel easy. That's what we write.
Written to be found
Every page starts with keyword research: what your customers actually search, in their own words. Then we write to match it, so the page can rank and the reader feels understood.
Written to persuade
Structure, proof and calls to action that move a reader from just looking to enquiring. Human first, Google second, always both.
Safe in regulated fields
Healthcare, medical, dental, financial and legal copy carries rules. We've written in all of them, so compliance never costs you clarity.
Copywriting packages
Blog content packages
Content Starter
- ✓ 5,000 words across 5 SEO blog posts
- ✓ Keyword and search-intent research
- ✓ Full SEO outlines, writing, editing and QA
- ✓ Two revision rounds per post
- ✓ Loaded and optimised in your WordPress
Content Growth
- ✓ 10,000 words: 8 posts or one content silo
- ✓ Keyword and intent mapping with topic clustering
- ✓ Full SEO outlines, writing, editing and QA
- ✓ Two revision rounds
- ✓ Loaded and optimised in your WordPress
Content Authority
- ✓ 20,000 words: 16 posts, one large silo or two mini-silos
- ✓ Keyword and intent mapping with topic clustering
- ✓ Full SEO outlines, writing, editing and QA
- ✓ Two revision rounds
- ✓ Loaded and optimised in your WordPress
Website copywriting and rewrites
Website Content + SEO Research
- ✓ Pages about key services & organisation
- ✓ SEO research to get off on the right foot
- ✓ Information architecture planning
- ✓ Regulated fields experience
- ✓ Client proofing process
Rewrite to Improve Ranking
- ✓ Detailed SEO research & planning
- ✓ Recommend highest-impact pages
- ✓ Methodical content updates
- ✓ Metric-driven results reports
- ✓ Technical SEO for meta descriptions & title tags
AI Search Content (AEO)
- ✓ Answer-first page structure
- ✓ FAQ sections with FAQPage schema
- ✓ Content built to be cited by ChatGPT and AI Overviews
- ✓ Entity and author trust signals
- ✓ Pairs with our AI Search Optimisation service
Content written to be the answer
Answer engines lift clean, quotable answers from well-structured pages. We write content that leads with a clear answer, backs it with detail, and uses question-and-answer formatting that both readers and AI can follow. It is the content half of AI search optimisation, also known as AEO (answer engine optimisation) and GEO (generative engine optimisation).
The difference from traditional SEO copy is structural. SEO content is written so a page ranks; answer-ready content is also written so a machine can quote it accurately: each key question answered in a self-contained passage, the business named next to the facts that matter, plain language over cleverness, and structured data underneath confirming what the words say. The same page can do both jobs, but only if it is written that way on purpose.
To be clear about what this is not: we do not generate articles with AI and hit publish. Our writers research your market, interview you, and write in your voice; AI systems are an audience we format for, never the author. We also rework existing pages the same way, because most businesses do not need more content, they need the content they have rewritten to answer properly.
The approach shows up in the numbers: the editorial campaign we researched and wrote for Ekka earned 349 Google AI Overview appearances alongside an 81% year-on-year lift in organic clicks. For the full writing service built around this, see SEO, AEO and GEO content writing, and pair it with our AI search optimisation service.
Copywriting questions
Copy you can check for yourself
Search strategy shaped by Ben Maden, every word written and edited in-house. Here is the work, with the numbers that followed.
Ekka: 23 articles, 81% more clicks
Our SEO Sandwiches content process for Queensland's biggest annual event: Matter brief, client voice, Matter SEO finish. Organic clicks up 81% year on year.
Ontex: healthcare copy, 18x growth
Continence care content rewritten to match what nurses and carers actually search. Regulated healthcare copy that grew organic visits 18x over four years.
Law firm: compliant by design
Personal injury content written inside strict advertising rules, with every live ad and page signed off by the firm's own lawyer. Compliance never cost clarity.