In a world of search driven consumers, you need to communicate powerfully to be heard. Our dedicated copywriters combine engaging content with the latest online strategies to give you a competitive edge in your marketplace. Stand out from the crowd with words that leave a lasting impression on your audience.
So what makes our content writing services so good? Well, we know how to write content that is appealing to both search engines AND people, our team has years of experience, and we keep the consumer in mind at all times.
The awareness ladder and the role of copywriters
In his book “Convert”, Ben Hunt talks about a concept known as the ‘Awareness Ladder’. He uses this idea to map out the steps a consumer goes through in the lead up to making a purchase. The steps go as follows:
0. No problem: the consumer is unaware of a problem.
1. Recognise a problem: they know they have a problem or need and they want to satisfy it.
2. Aware of solutions: they know that solutions exist somewhere and they search for them in Google.
3. You are spotted: they find your solution.
4. Benefits: they understand that your solution has certain benefits.
5. Convinced: they are convinced that your solution is the best one for them.
Experienced copywriters play a key role in the awareness ladder – here’s how. At steps 2-5 of the awareness ladder it’s crucial to offer well written, helpful and engaging content to a consumer. If you don’t, they will probably go right back to step 2 to find a better solution. They miss out on your product or service and you miss out on a customer. On top of that, poorly written copywriting that isn’t optimised for search engines will reduce your chance of being found in the first place.
Copywriting and Search Engines
Search engines look for two things when they are indexing a website: authority and relevance. One of the key things that helps you rank well in search engines is content that is engaging, relevant, original and valuable to the visitor. Our writers combine their journalistic and SEO knowledge to make your website easier for consumers to find.
To successfully sell your product or service, you need to make sure your website content is ready for consumers who are at step 2 in the awareness ladder. Once they arrive on your page, the content is your initial communication with them. You need to engage the consumer, answer their questions and convince them that your solution is the best choice for them.
Your content needs to be GREAT not just good. That’s where we come in.
Thanks for all of your help, especially on the tight timeframe.
Rosanna Ryan – Senior Marketing Officer, The University of Queensland
We can help you with:
- Site-wide copywriting
- Onsite content optimisation
- Blog creation and management
Contact us today to find out how we can help you improve your business success through our copywriting services.