Are you sick and tired of talking to designers, marketers, SEOs and AdWords Managers who just talk using their jargon and never explain anything properly?
Worse still they don't listen to you, your business and what you need to achieve.
And even worse than that, they don't shoot straight. When you ask for the impossible, because you just don't know, they just take your money and keep quiet and blame you when things go wrong.
We pride ourselves on helping clients learn and understand. For those who want to know, we show you how campaigns work so you can make the right decisions for the short and the long term benefit of your business. We don't shy away from giving you the right advice, everytime!
We manage Google AdWords campaigns for clients who spend between from $1,000 and $30,000 per month in a wide range of industries and environments: B2B and B2C.
Our team can carry out services based on standard packages of AdWords Management, SEO Packages, Social Media Management and many more digital marketing services.
These agreed requirements can even be customised at the right budget level so Matter Solutions compliment the skills you have in-house, for example, one or more of the following:
We just need the background and we can recommend the right mix of services to create the perfect recipe for your business.
I've done SEO, I'm told my domain is ruined. I don't rank for anything anymore. I need 20 leads per week, now!
We recently presented to two different businesses put in this same position by black-hat SEO work of our competitors.
Our recommendations took various factors into account including the level of awareness of the domain name and the brand, the state of the website, i.e. is it mobile optimised, and the state of the low quality SEO.
In one case we found the website did actually convert at 4-5% so a landing page and an AdWords campaign alone would suffice for the short term lead generation needs and as the domain name and brand is well known in Brisbane the SEO would focus on a "clean up" and recommended the client consider a mobile optimised website in 2-3 months time when lead generation allowed.
In the other case the website was dreadful, it needed entirely replacing because it disatisfied visitors. We have a video about "pogo-sticking" which explains this phenonmenon and its negative impact on rankings. We needed to test whether this or the links was responsible for the massive drop in rankings so we recommended...
Both sound simple when you know how but getting the entire team working through these tasks quickly and efficiently and still involving the client to get their input on the website design takes some skills and experience.
What do you want to achieve? We'll work with you and listen to your business plans to make sure you're on the right path whether you're getting the works or just a tactic or two.
When planning large campaigns we work with senior managers, usually the Chief Marketing Officer and often the CEO to determine the best way for us to add-value with milestones and goals to demonstrate value for money.
If it isn't based on Metrics, what is it? Guess work!
Tools like Google Analytics (and more) mean that guess work is just not necessary.
We report against the agreed objectives, tactical or strategic. Reports are concise and get to the point. Advanced campaigns will have a qualitative review in addition to the base level metrics.
Content Marketing is the new buzz-word in digital marketing and because heaps of people are looking for it we need to use it. Every where you go business owners and marketing professionals are talking about publishing articles and they'll magically rank in Google, get you visitors and make you money.
As with most fads the answer is that results aren't quite that easy to achieve and anyone pitching it that way really needs to have a chat with this Batman here.
Content that is worthy of links takes effort to...
Content Marketing isn't a silver bullet but when appropriate it can work wonders when you take a strong SEO led approach to all four of these steps.
This chart shows only the "Organic Traffic", i.e. from the search engines. As you can see, traffic grew and grew. At the end of the campaign the traffic was at 160%, i.e. 2.5 times the volume predicted at the start.
This chart shows 160% growth in Traffic over 6 months, in this extra-ordinary case the money saved when we optimised the in-house managed Google AdWords campaign covered the cost of all the other activities four times over.
Creating content focused on useful resources that used the right keywords meant that people with genuine high quality and well respected websites saw value in linking through.
Results over the 6 month campaign acculumalated into a sustained competitive advantage. Basically any new entrant to the market has a large barrier to entry and other competitors are loosing market share to our client.
We have people from all over the world at Matter Solutions but we all love working in South Brisbane, near South Bank station
We hire newbies and train them right and given them opportunities to learn. We also hire old-dogs, they know lots of tricks.
The right answer isn't always yes. Getting the right result to ensure you're happy in 6 months time means making the right decision consistently.
Getting your website and web marketing handled in one agency means less messing about. No room for excuses or blame between providers. Matter get the job done.