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Ben Maden

Does Having Local Hosting Help Your SEO?

Despite being deathly ill with some child brewed illness I can’t help but offer advice when I see people with the wrong ideas and on an email list I’m a part of I came across someone earlier today in that category. They claimed that the miniscule page speed improvements you get from having a hosting  Read more

Joe McCord

What Makes a Good Guest Post?

I have sat on both sides of SEO outreach, having sent countless emails but also being the webmaster of my own blogs. I know what works on me and in addition to having experienced what works on others here are some pointers to take forward with your outreach. Dependent upon the type of site and  Read more

Selina Gough

All the link building strategies in the world

Last week I decided that it was time to branch out and find bigger and better ways to link build. As much as I enjoy Outreach link building and the quality of links that it can provide, the conversion rate and the amount of time it takes had me pretty close to losing the plot.  Read more

nige

Fostering An Initiative Based Environment

Having staff that show initiative is a great thing and in digital marketing even more so than usual. As SEO advances into interesting and creative territory the need for staff that are capable of not only carrying out tasks autonomously but thinking the same is paramount. If you can get a hold of a team  Read more

Selina Gough

Turns Out Pinterest and Link Building Go Hand in Hand

I’m going to admit that I had never used Pinterest before joining Matter Solutions. The idea of ‘pinning’ images and ‘repinning’ images that you like still kind of baffles me but I have found some really great value in it for SEO purposes. Link building. The other day I was working on a clients profile  Read more

Joe McCord

What’s more important, the right ad or the right audience?

Today I set up an A/B test with a couple of Facebook ads designed to acquire us some qualified likers for our WordPress Training coming up. I decided to target the same user base using two completely distinctive type of ad. I wanted the interactions to be qualified so I targeted Brisbane based small business  Read more

Joe McCord

Does Google+ Discriminate Against Beards?

I have just spent the better part of an hour trying to get Google+ to recognize one of my pictures and have deduced that it doesn’t like my beard. Let me set the scene. I and other members of staff at Matter Solutions have gone through all the intricacies trying to get my Google+ profile  Read more

Ben Maden

The MozCon Experience

Mozcon 2013 is coming. Why is that exciting? Mozcon 2012 changed everything for me. I mean EVERYTHING. I’ve been a pro-member of SEOmoz for 3+ years, something of a lurker, paying attention, learning while not being very noisy, applying what I learned and being rewarded with results for us and our clients. There is much  Read more

Joe McCord

What’s In A Name: Inbound Marketing Consultant

In Rand Fishkin’s predicative blog post citing assumed 2013 inbound marketing trends he indicated that he believes going forward that SEOs will abandon calling themselves SEOs in favour of the less maligned and more mysterious title of “inbound marketer” or “inbound marketing consultant.” In this post I will be looking at the actual effectiveness of  Read more

Selina Gough

The Strength of Local Search

Since the beginning of time, well at least the beginning of the online world and Google, local search has been evolving through it’s algorithms which has proven to provide incredible strength to local businesses rankings in Google. As Joe noticed a couple of weeks ago, it appears that Google is continuing to test their algorithm  Read more

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