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Expert articles on SEO, Google Ads, WordPress, and digital marketing strategy.
How to check your WordPress PHP version and update it safely
A practical guide to checking your WordPress PHP version, confirming security patches and testing the forms, bookings and checkout your business relies on.
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How to Optimise for Google AI Overviews
Google AI Overviews now sit at the top of a growing share of search results, answering the query before a…
How to Get Your Business Cited by ChatGPT and Perplexity
AI assistants now answer questions your customers used to type into Google. When someone asks ChatGPT or Perplexity “who’s the…
GEO vs SEO: What’s Actually Different (and What Isn’t)
Every few years something new promises to kill SEO. This time it is AI search: ChatGPT, Google AI Overviews and…
How to Perform a Technical SEO Audit for Your Business Website
Welcome to our guide on how to perform a technical SEO audit for your site. Here at Matter Solutions, we’ve…
Steps in Technical SEO Auditing: A Complete Guide to Technical SEO Audits and SEO Audit Steps
Every time a site drops in Google ranking, the first instinct is to check content or backlinks (rarely does anyone…
What is the Difference Between SEO and Technical SEO?
SEO focuses on improving a website’s visibility in search results, while technical SEO improves the site’s structure, speed, crawlability, and…
Comprehensive Guide to the Checklist of Technical SEO for Businesses
Welcome to the complete checklist of technical SEO for Australian businesses. You might have great content and solid backlinks, yet…
What Is AEO, GEO and AI Search? A Plain-English Guide
If you run a business, you have probably heard a few new acronyms thrown around lately: AEO, GEO, AI search,…
Understanding the Search Engine Optimisation Advantages and Disadvantages
Search engine optimisation has a lot going for it. It builds online visibility, brings in organic traffic, and helps businesses…
Understanding Google Ads vs Organic Search: A Guide for Businesses
Choosing between Google Ads and organic search is one of the most common questions Australian businesses bring to us. Both…
Page Speed Optimisation: How to Improve and Increase Site Speed for SEO
Are you facing slow load times or struggling to hold your spot in search results? If yes, your site speed…