December 3, 2013

The Twelve Days of Christmas: How to Make Your Website Better

Published: 3 December 2013 

Christmas is coming and I’m feeling festive. So I’ve decided to lend a helping hand to those who want to improve their website but don’t know where to start. The following tips can be used to give your website a boost this holiday season.

1. Clear Menus

If your website is hard to navigate you run the risk of losing potential customers. Make sure your menus are logical and easy to use so that your page visitor can find exactly what they are looking for.

2. Consistent and Effective Branding

Branding is important because it creates a lasting impression on page visitors and customers. Make sure your branding creates the desired perceived image of your business and leaves a lasting impression.

3. Appealing and Engaging Content

The content on your website plays a huge role in the decision making process of your visitor. If the content is unclear, boring or doesn’t offer the page visitor the answers they are looking for they are unlikely to want to invest in your product or service.

4. Call to Action on Every Page

Every page on your website should aim to make your visitor take action in some form or another – whether it’s contacting you, watching a video or buying a product or service. You don’t want your page visitor passively browsing through your website, so ensure your call to actions are clear.

5. Mobile Friendly

Making your website mobile friendly means that people can access your products and services wherever they are.

6. Be Social

Meeting your customers where they are has always been an important part of marketing and these days many customers and potential customers can be found on social media. Interacting with these people via social media can help increase traffic to your website and build trust.

7. Easily Accessible Contact Info

Putting your phone number at the top of your website on every page makes it easy for your visitor to contact you whenever they are ready.

8. Measure Results

To make effective changes to your website you need to measure the results. To do this you can use tools such as Google Analytics and online surveys.

9. Start a Blog

Blogs are great for your website because they can improve your SEO, show people you are knowledgeable, build trust and interact with your customers. Read more about blogging on your website in ‘Why Blogging on Your Website Matters’.

10. Build Online Relationships

Building online relationships is a great way to optimise your search engine visibility. Networking and building relationships with websites related to your business will open up opportunities to exchange genuine content and links.

11. Testimonials

If you have satisfied customers don’t be afraid to ask them for a testimonial for your website. Testimonials build trust with potential customers and show them that you CAN do what you say you can.

12. Hire an Expert

If you want your website to perform as well as possible it’s worth bringing in a professional. Not only can they save you time, but their expertise gives you the best chance of competing in your marketplace and gaining new customers through your website.

Ben Maden

Read more posts by Ben

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