Tag: metrics

December 3, 2013
The Twelve Days of Christmas: How to Make Your Website Better

Christmas is coming and I’m feeling festive. So I’ve decided to lend a helping hand to those who want to improve their website but don’t know where to start. The following […]

March 2, 2013
A short blog post about War and Peace

I've been looking around at some tools for considering, comparing and analysing keywords and came across something interesting. The ngrams from Google are the result of a quite magnificent project to […]

August 28, 2012
Introduction To Attribution Modelling

Since the addition of Multi-Channel Funnels to the Google Analytics, API companies have been able to create insightful dashboards which show return on investment metrics worthy of a CMO's approval. Mazeberry […]