September 25, 2013

Social Media For Your Business Without The BS - Part 5

Published: 25 September 2013 

The Necessities

There are a few tactics that are a must with your social media.

  • Engage With Your Community
  • Curate Content
  • Promote

Engaging In Discussion With Customers

There’s a saying: you need to be on social media because your customers are already there complaining. Social media is a fantastic place to field customer enquiries (or complaints). Building relationships with your customers is a pivotal piece of the social media pie and is easy. Ensure that you spend some time (time you can afford) on social media just asking customers for feedback, responding to enquiries and basically talking to them. It’s amazing that you can do this from your office so ensure that you do.

Curating Content

Make a point of dedicating a portion of your social media budget to finding and sharing content that you don’t create but don’t get tied up doing this as a main tactic as it is impersonal and fails in the long run. Don’t just curate other peoples content (unless you know what you’re doing and are doing it as a plan). But you will find great content created by someone else that your customers will interact with and this is crucial. Time saved not creating the content that still is getting important interactions for the Facebook algorithm (Edgerank) is invaluable. Use a portion of your content distribution budget on finding good content.

Sales and Promotions

Don’t ONLY share these. It, like sharing other peoples content, is a trap that many people fall into. Nobody wants to be attached to a social media platform that only posts hard selling product copy. You will lose likes and followers, and that is BAD. Of course you can do it. But make sure that it’s a small percentage of your total social media. Unless of course you are a glamorous brand that people love anyway, in which case they’re going to like you know matter what. And in the end that is everybody’s aim.

Good luck with your social media planning in the future. Get in touch with us if you have anything to share or would like to have your social media management taken care of for you. We will also soon be launching social media training, so stay tuned for that.

Back to Part 1 - Introduction to the Risks


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Ben Maden

Read more posts by Ben Maden

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