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March 16, 2018

How to Have the Best Local SEO Campaign

Published: 16 March 2018 

Local businesses rely on a variety of different tools and techniques to bring in customers. One of the most popular and often most effective ways to bring in customers is through local SEO. If you want to drum up interest in your business and draw more customers to your storefront, then a good place to start is with your local SEO efforts.

Forming an effective local SEO campaign isn’t always an easy task, especially if this is your first crack at it. You want to be sure you get it right the first time, but how can you do that? That’s exactly why we’ve put together a list of ways you can achieve the very best local SEO campaign out there that improves your local rankings, and in turn, your business.

What is Local SEO?

For those who are new to local SEO and find the topic a bit vague at best, it can be described in a pretty simple manner.

Local SEO is a targeted online marketing tool that will help your business’ online presence. You can use it to promote services and products that you are offering through a variety of key proven strategies and tools.

Statistics show that in the course of just one day millions of customers are searching for local businesses online. Local SEO tools give you a way to tap into this potential and appear in those search results. According to the numbers, 46% of the searches done on Google are local, 96% of people who own PCs conduct local searches, 50% of mobile users look for local businesses online, and 78% of local mobile searches end up as an offline purchase.

Techniques to Improve Local Rankings

Now that you’re convinced that a local SEO campaign is right for your business, the question is what techniques will generate the most results. Here’s our breakdown of the top five tips you can use.
Be sure you take advantage of online citations and directories.

Because so many people go online to conduct local business searches, you want to be sure that your business is consistently ranked high and correctly. It's up to you to find local directories where your business can appear and take a look at where you are on such directories as Citysearch, Yelp, and Merchant Circle.

Give thought to your meta description tags and title. While these may not seem important, they actually appear in the search results. Experts suggest you think of these as a "mini-ad" for your business, which should help you to pick the best wording.

Don't discount how important online reviews from customers are. Online reviews act like a personal recommendation and can help to build your reputation and customer base. You can work on getting reviews from the Google My Business page and your company's Facebook page.

Speaking of Google My Business, this free tool is imperative to your website's success. There are all kinds of ways to optimise it and take control over the narrative that exists for your business.

Local structured data markup can also prove to be incredibly useful. This is sometimes called schema markup and is ideal to add to your actual website's code. It gives search engines information about your product and service listings, information on your business, and even reviews.

Don’t Leave Your Local SEO Campaign to Chance

At the end of the day, it takes a lot of practice and knowledge of local SEO tools in order to pick the right ones to use and go about implementing them. Rather than leave the success of your campaign to chance, contact the professionals at Matter Solutions for your Brisbane SEO services, and take advantage of our top-notch SEO expertise.

Ben Maden

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