March 9, 2018

The Essential Guide to Optimising Google My Business Listings

Published: 9 March 2018 

When you create your company’s web page it’s normal to go in with confidence and high hopes that the site will be a big success. You want to be able to meet all the goals you’ve set for the site, and not hit any challenges or pitfalls along the way.

[UPDATE for 2020 - We made this post into a Video - click here to scroll to the video, below]

Unfortunately, reality paints a different picture, one that is a lot less direct when it comes to your path to success. If you find your site is struggling and isn’t quite where you want it to be, it could be that it could benefit from Google My Business optimisation tools.

Here’s a look at what the Google My Business Listings are, plus an essential guide to optimising your Google My Business listings.

What is Google My Business?


Why Is It Important?

Google My Business is actually a tool that businesses can use to manage and properly organise their online presence across all the various Google offerings. This includes Google Maps and its search tool.

The goal is to make it as easy as possible for customers to find your site, which can be done by editing the business information Google has and verifying content.

This is a free tool that businesses can use to be able to control how the information about your business appears on Google. Google My Business is meant to complement your website, not replace it. It helps to grow your business and grow interest in your website.

At the same time, it gives you the ability to interact with your customers by posting photos from customers and reviews. Statistics have shown that if you include photos in your listing, you can boost the click-throughs and the number of enquiries for driving directions to your store (if there is a store-front).

How Can Listings Be Optimised?

To take full advantage of the Google My Business listing tools, you need to understand what you can do to optimise your listings. Optimising your listings means you are using certain techniques and tools to better appeal to your customer base.

What Are the Top 8 Factors to Include in Your Listing in Order to Boost Local Rankings?

As for what tools or factors you’ll want to make use of, we can break it down into a top 8 list.

  1. Make sure the hours you post online are correct.
  2. Make sure the business address is correct.
  3. Ensure your business has been listed in the correct category.
  4. Include a 360-degree virtual tour of your business from the street view.
  5. Add photos, three to five are recommended.
  6. Outline what types of payment you accept.
  7. Respond to reviews.
  8. Create an introduction that has subheads, bullet points, and short paragraphs.

Professional Help Can Provide You With the Results You Want

If you find yourself struggling with these optimisation tools, or you just want to be sure you get the maximum results, you may find it helpful to call on the professionals at Matter Solutions who offer top-notch SEO services and local SEO expertise that can make all the difference to your business listings.

UPDATE: We Made Video about Google My Business


Ben Maden

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