Hello it's Nige here, the new marketing director at Matter Solutions. This is the first of many updates on the marketing work I'll be doing at Matter Solutions going forward. Stay […]
Our Brisbane based team of Digital Marketing experts provide a range of services that bring your business in contact with potential customers.
The goals is encourage those potentials customers into your business, hence INBOUND MARKETING, and is in direct contrast to outbound marketing.
The term was popularised by HubSpot, a Marketing Automation platform based in Boston, USA.
After attending Mozcon (an SEO Conference in Seattle) in 2012 Ben (our founder) changed the entire approach to Web Design, SEO, Content Marketing and even Google Ad Management, to make them work closely together with Inbound visits that convert into Leads or Sales as the goal.
We've been doing "inbound" for a long time, and it is second nature. We're always focused on the KPIs that matter.
And...
Using a 3-step process, our team identify and focus on “inbound channels” that your future customers use regularly, allowing you to communicate and sell to more of your customers.
For example, if we find that your best method of generating business is by capturing an audience through Twitter, then we can focus most of our efforts there.
If your customers use search engines to find what they are looking for, then we engage SEO.
Inbound Marketing is a waste reduction option. We find what works and do just that until it is working at maximum efficiency and then expand from this position of strength.
By researching the competition, listening to you, using common sense and our experience and a little bit of trial and error, we find and work on the inbound channels that are most effective for your business.
These could be common channels such as social media and search engines including unconventional options like Podcasts, Online Magazines, white papers and even real world (offline) marketing.
When we find the channel that works best for your business, we tighten the screws on it, refine the process and make it work for you.
This part of the process depends on what type of inbound channel we focus on.
If SEO is the inbound channel for you, then making it work would be getting your page ranking, not just for any phrases, but for the right phrases.
The Matter Solutions approach to Search Engine Optimisation is discussed on our SEO and SEO Brisbane pages.
If your inbound channel is social media, then the aim would be to gather an attached social media community (likers, followers etc.) with a view to becoming linked with people who are highly influential in your market.
Once we have your most effective inbound channels identified and working for you, we create a system to maintain it. In this way, you can respond to trends and move your focus to other potential inbound channels, gathering even more traffic and business from a position of strength.
There are many more factors that need to be considered when developing a comprehensive digital marketing strategy.
We’ll go through all those options with you during the planning process, so that you can be sure you’ve got the best possible strategy to target your ideal customers and their influencers.
Hello it's Nige here, the new marketing director at Matter Solutions. This is the first of many updates on the marketing work I'll be doing at Matter Solutions going forward. Stay […]
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Ben is about to start his talk on Inbound Marketing for Web Developers. To get the slides, click here. Inbound marketing is a hot topic in SEO at the moment, but […]
Note - Form removed after all this time. Check out the slides.
Our mission is to help your business through Comprehensive Digital Marketing.
Take a look at our Get Started page to see the type of clients that we're able to help the most, does this sound like you?
