Author: Ben Maden

Got Links? The recent Google updates have caused SEO to evolve into more of a collaborative inbound marketing effort. We all know the drill “Content is King”, however we mustn’t forget […]

From working with an in house SEO team, I regularly get asked about changing particular sections of text within WordPress sites, the answer usually lies within an excerpt, a widget or […]

Since the addition of Multi-Channel Funnels to the Google Analytics, API companies have been able to create insightful dashboards which show return on investment metrics worthy of a CMO's approval. Mazeberry […]

A handy tip for allowing users to sign up to your newsletter while also registering as a user on your website.

Being a ‘newbie’ to Search Marketing many people have asked me how I learned about SEO and digital marketing. The answer is self-taught and from your team. Of course, you can […]

Will this Website Ever 'Go Live' If your experience of building websites is anything like mine, on many occasions you've found yourself in the critical final days of development only to be hamstrung at […]

In the wake of Penguin 1.0 and 1.1 relying on keyword rich anchor text has become an almost impossible way to rank for phrases in Google. A website can rank for […]

Migrating email from one Google Apps account to another isn't easy... well actually it is.... but after spending quite some time looking for the best answer I thought I'd write a […]

For those of you who don't know right now I'm in Seattle at Mozcon the leading SEO conference organised by SEOmoz. Despite teaching people to use SEOmoz tools for years this […]

Deciding how to structure a client’s account into campaigns means that you need to understand what settings can be changed at each level. Campaign level: Set the budget and set the […]