Ben founded Matter Solutions in 2000 and has led its SEO and web builds ever since: technical SEO since 2010, a web developer since 1998, and Google Ads qualified since 2008.
Top Mobile SEO Errors to Avoid: A Guide for Businesses Using Google Ads
Nobody wants to lose paying customers to a broken mobile experience. Yet across Australia, businesses pour money into Google Ads…
Ultimate WordPress Design Tips for Beginners
Designing your first website may feel overwhelming. After all, there are many themes available, along with plugins and settings that…
How to Optimise for Mobile SEO: Boost Your Business’s Online Visibility
If you have a website and want more customers to find you online, knowing how to optimise for mobile SEO…
How to Optimise Your Homepage for SEO: A Comprehensive Guide
You can optimise your homepage for SEO with proper keywords, on-page elements, strong content, and good technical foundations. Your homepage…
Site Speed Impact on SEO: A Crucial Factor for Businesses
Think of your website like a car. If the engine’s slow, it doesn’t matter how good it looks. Nobody’s waiting…
Google Ads Keyword Match Types Explained: A Guide for Businesses
Welcome to the complete guide to Google Ads keyword match types, brought to you by Matter Solutions. We are a…
Google Ads vs LinkedIn Ads: Navigating the Digital Advertising Landscape
LinkedIn reaches billions of professionals, including Fortune 500 CEOs. Yet most businesses still pour their ad spend straight into Google…
How to Improve Mobile Site Speed for Better Business Performance
A business can improve mobile site speed by optimising images, reducing unnecessary code, and enabling caching. Slow mobile pages hurt…
On-Page SEO: Tips and Tricks for Effective On-Page SEO Techniques
Are you struggling to figure out why your pages aren’t ranking? Our team at Matter Solutions has audited hundreds of…
Compare Google Ads vs YouTube Ads: Choosing the Right Platform for Your Business
When businesses start comparing Google Ads versus YouTube Ads, the first question is usually “which one is better?” And honestly,…
How to Improve WordPress SEO: A Guide for Business Owners
You can improve WordPress SEO through consistent on-page SEO, technical SEO, and off-page SEO that build on each other over…
Digital Marketing for Family Lawyers
You’re busy running a family law firm, not studying algorithms. This is a major challenge that nearly all family law…