What Is SEO?
SEO is the process of altering a website in order to increase organic rankings in search engines. SEO is a combination of creative, technical, and social techniques that is used to help bring in more traffic to a customer’s website.
How Long Does SEO Take?
SEO is a long term strategy compared to other forms of advertising such as PPC. For this reason it is generally accepted for SEO to take between 3 – 6 months. This is because the first 1 or 2 months are based around research, audits of both the domain and competitors, and the implementation of keywords. The time also depends on the way that the search engines crawl you website, and how often they will come through.
Do I Only Need To Do SEO Once?
Search engines such as Google change their around 500 – 600 times per year. This means that SEO that worked a year ago may no longer be effective today. SEO specialists constantly keep up with the algorithm changes, ensuring that best practices are always upheld for clients. SEO is a constant service that requires continuous attention to make sure that your digital marketing efforts stay up to date and effective.
Can I Do SEO Myself?
Search Engine Optimisation (SEO) can go from simple to complex very quickly. There are some techniques that some people can do on their own, however once you hit a certain point SEO gets quite technical. Doing you own SEO depends on how much you want to learn, how much time you have, and whether you have the interest in it. Once you reach the technical side of SEO, coding knowledge will be required.
Can You Guarantee the 1st Position In Google?
While there are companies that promise the 1st position in Google, they are usually for low competition keywords, or apply unsafe techniques on to your website. There are a number of different factors that are used to see whether you can make the 1st position of search engines, and some of these techniques are time consuming. Other factors include the level of competition, the industry you are in, and the time invested. While the goal of position 1 in search engines can’t be guaranteed, an effective strategy will help a business get there.
How Much Does SEO Cost?
The cost of SEO is dependent on a number of different points including:
- The size of the company
- The industry
- Time frames
SEO is one of those situation where “you get what you pay for” and cheap SEO can usually result in unsafe techniques, or not enough work. When you are talking to someone about the cost of SEO, make sure you go through what services are included in that cost.
Is SEO Safe?
When SEO is done correctly it is safe and will help protect your website from future Google algorithms. When SEO is being implemented that goes against best practices that is when your website could be in danger. If a website is seen as trying to trick search engines, they will reduce your position in the organic rankings. In extreme cases where a website is doing bad techniques on a consistent level, search engines will actually give you a manual penalty, which will remove your website off of search engines completely. Always make sure to speak with your SEO company about how they conduct SEO on your website..