Quick SEO Wins: 31 Ideas From The Experts

When was the last time you started a new SEO campaign? New projects are often exciting, but there’s one thing many SEOs don’t look forward to. The mismatch between expectations and actual progress of many search campaigns. Even when clients  … more »

 

Google Hummingbird and Inbound Marketing

So Google have rolled out another animal themed algorithm change, the lightly named “Hummingbird.” Digital marketers and SEOs the world over held their breaths with anticipation when news came out that Google had started rolling out another change. What is  … more »

 

What Makes a Good Guest Post?

I have sat on both sides of SEO outreach, sent countless emails and am also the webmaster of my own blogs. I know what works on me and in addition to having experienced what works on others, here are some  … more »

 
Selina Gough

All the link building strategies in the world

Last week I decided that it was time to branch out and find bigger and better ways to link build. As much as I enjoy Outreach link building and the quality of links that it can provide, the conversion rate  … more »

 
Selina Gough

The Strength of Local Search

Since the beginning of time, well at least the beginning of the online world and Google, local search has been evolving through it’s algorithms which has proven to provide incredible strength to local businesses rankings in Google. As Joe noticed  … more »

 

Why Not Just Do What Google Says?

Sometimes it seems like the way to go,doesn’t it? When you put all the work in building a whole heap of backlinks of various types only to find there is that one client that goes against everything you know about  … more »

 
Selina Gough

Wins At Matter

Here at Matter Solutions, we strive to excel in the SEO environment to not only achieve the best but also sustainable results for our clients. In the past months, we have achieved some great results and which can be attributed  … more »

 
Selina Gough

Outreach Methods For Results

Outreach has become the latest strategy for link building for us SEO‘s. Since the doom and gloom of the Google algorithms and the potential of future threats, we need to focus on doing great and honest work which Outreach can  … more »

 

A short blog post about War and Peace

I’ve been looking around at some tools for considering, comparing and analysing keywords and came across something interesting. The ngrams from Google are the result of a quite magnificent project to collect data on the occurrence of words in “lots  … more »

 
Selina Gough

Building a Natural Backlink Profile

I keep hearing about the relevance of links now. Some people think they’re less, some people think they’re more, the truth is that some are less and some are more. Everybody reading this no doubt knows what Penguin is so  … more »

 
Selina Gough

Co-Citation, the new Anchor Text?

Being relatively new to SEO, I have been sifting through numerous blogs every morning to not only learn about the key essentials of SEO, but to also find new tactics about the way we do things. I came across something  … more »