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Joe McCord

What Makes a Good Guest Post?

I have sat on both sides of SEO outreach, having sent countless emails but also being the webmaster of my own blogs. I know what works on me and in addition to having experienced what works on others here are some pointers to take forward with your outreach. Dependent upon the type of site and  Read more

Selina Gough

All the link building strategies in the world

Last week I decided that it was time to branch out and find bigger and better ways to link build. As much as I enjoy Outreach link building and the quality of links that it can provide, the conversion rate and the amount of time it takes had me pretty close to losing the plot.  Read more

Selina Gough

Turns Out Pinterest and Link Building Go Hand in Hand

I’m going to admit that I had never used Pinterest before joining Matter Solutions. The idea of ‘pinning’ images and ‘repinning’ images that you like still kind of baffles me but I have found some really great value in it for SEO purposes. Link building. The other day I was working on a clients profile  Read more

Selina Gough

The Strength of Local Search

Since the beginning of time, well at least the beginning of the online world and Google, local search has been evolving through it’s algorithms which has proven to provide incredible strength to local businesses rankings in Google. As Joe noticed a couple of weeks ago, it appears that Google is continuing to test their algorithm  Read more

Joe McCord

Why Not Just Do What Google Says?

Sometimes it seems like the way to go doesn’t it? When you put all the work in building a whole heap of backlinks of various types only to find there is that one client that goes against everything you know about SEO and keeps outranking your site. Worse still are the often randomly selected manual  Read more

Selina Gough

Wins At Matter

Here at Matter Solutions, we strive to excel in the SEO environment to not only achieve the best but also sustainable results for our clients. In the past months, we have achieved some great results and which can be attributed to some really great on site optimization as well we quality link building. Client X.  Read more

Joe McCord

Glimpse of the Next Major Change To Google Search?

I was just doing a little bit of outreach and something pretty interesting happened. Generally when you do a search, no matter what it is, you are given the web results and if Google thinks you’d benefit from changing to image, news or places search it throws a handful of those results at you and  Read more

Joe McCord

Why Content Marketing Is The Future Of SEO

What Is Content Marketing, Really? What began as something of a buzzword in the SEO industry has now become a major factor when it comes to building links, generating social signals and driving brand awareness. The creation of fresh and relevant content as a means to market a product is nothing new and if you  Read more

Selina Gough

Outreach Methods For Results

Outreach has become the latest strategy for link building for us SEO’s. Since the doom and gloom of the Google algorithms and the potential of future threats, we need to focus on doing great and honest work which Outreach can provide. The challenges of Outreach is that it’s complex because essentially, we’re building relationships with  Read more

Ben Maden

When The Chips Are Down Can You Be Awesome?

I don’t know where I heard it but something that has stuck with me forever has been the idea than any business can be great, a winner, successful when everything goes well but we all know life (and technology) is changing all the time and those changes mean mistakes happen. 300 years ago Alexander Pope  Read more

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