What Hemp Factory needed from their website was a responsive eCommerce solution that allowed their customers to find and purchase products quickly and easily.
The new website design needed to reflect the natural and professional image of the brand. We crafted a design system to ensure that the all pages of the website would align to the brand guidelines and requirements.
We settled on some simple, flat buttons with rounded corners and a border detail to match the look and feel of the logo.
One of the unique design pieces we decided on was the slanted header for larger screens. This matches the product designs and gives the website visual interest, while drawing the eye into the page.
We used a range of technologies to build a high quality, professional website with the desired functionalities.179
Content Management System
Multiple Content Types for WordPress
More users are purchasing goods and services on their mobile devices, so it was essential that the purchase flow was optimised across the different viewport sizes.
The product pages were designed to include all the details users would need to make decisions about their purchases, including nutritional information. Recipes using the products also appear on the product pages to showcase some of the many possibilities for everyday use and encourage users to return for further ideas.
Having a professional photographer take shots of the products elevates them above standard stock photography, giving Hemp Factory a unique edge and ensuring users get a true feel for the product.
Striking a balance between engaging content and ensuring the pages load quickly is an important factor in the eCommerce purchase flow, as well as reducing the number of users bouncing from the pages.
By using the design system we crafted and following website performance best practices, the result is a website that loads quickly and scored 95/100 on Google's Pagespeed Insights for larger screens.