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June 13, 2024

Do I Need a Website Maintenance Plan?

Published: 13 June 2024 

In today’s digital era, having a website is essential, but maintaining it is equally crucial to ensure it performs optimally. At Matter Solutions, we specialise in driving digital growth for healthcare and technical businesses. Here are some reasons why a website maintenance plan is indispensable:

Security

Your website is vulnerable to cyber-attacks. Regular updates to software, plugins, and security patches can protect your site from malware, data breaches, and other cyber threats. A comprehensive WordPress website maintenance plan includes security hardening measures, ensuring that your site remains secure even as technology and cyber threats evolve.

  • Regular Updates: Keeping your website's core software, themes, and plugins up to date is the first line of defence against security vulnerabilities.
  • Malware Scanning and Removal: Continuous monitoring for malware and immediate removal if detected ensures your site remains safe.
  • SSL Certificates: Regularly renewing SSL certificates protects the data exchanged between your site and its users, ensuring encrypted communication.
  • Firewall and DDoS Protection: Implementing and maintaining firewalls and protection against Distributed Denial-of-Service (DDoS) attacks prevents unauthorised access and service disruptions.

Performance Optimisation

A slow website can drive visitors away. Routine maintenance ensures your website loads quickly and functions smoothly, providing a better user experience and improving your search engine rankings. This includes optimising your site's responsiveness across multiple platforms and ensuring fast load times, both of which contribute to retaining visitors and enhancing overall performance.

  • Load Speed Enhancements: Techniques like image optimisation, cache management, and minifying CSS/JS files can drastically improve load times.
  • Mobile Optimisation: Ensuring your site is fully responsive on all devices guarantees a seamless experience for mobile users.
  • Regular Audits: Conducting performance audits to identify and fix bottlenecks ensures sustained high performance.
  • Server Management: Efficient server configuration and regular server maintenance prevent downtime and ensure quick response times.

Content Updates

Outdated content can harm your credibility. Frequent updates keep your site relevant and engaging for your audience. Fresh content also signals to search engines that your site is active, which can boost your SEO efforts. Regular content updates include adding new features and technologies, such as social media buttons, to keep your site modern and user-friendly.

  • Blog Posts and Articles: Regularly publishing new blog posts or articles keeps your audience engaged and attracts new visitors.
  • Visual Content: Updating images, videos, and infographics helps maintain visual appeal and relevance.
  • Service/Product Updates: Reflecting changes in your services or products ensures your audience has the most accurate information.
  • User-Generated Content: Integrating reviews and testimonials adds credibility and fresh content to your site.

SEO and Analytics

Regular maintenance allows for continuous monitoring of your website’s performance through analytics tools. This helps identify areas for improvement and provides insights into your audience's behaviour and preferences. Optimising meta tags, keywords, and other SEO elements keeps your site competitive in search engine results, driving organic traffic to your business.

  • Keyword Optimisation: Regularly updating keywords based on current trends and search behaviours keeps your content relevant.
  • Meta Tags and Descriptions: Ensuring these are optimised and accurately reflect the content improves click-through rates from search engines.
  • Link Building: Maintaining and acquiring quality backlinks enhances your site’s authority.
  • Analytics Monitoring: Using tools like Google Analytics to track user behaviour, conversions, and other key metrics to continually refine your strategy.

Backup and Recovery

Regular backups ensure you can quickly recover your site in case of data loss or other emergencies. This minimises downtime and protects your business continuity. A robust maintenance plan includes routine backups so your data remains safe and can be restored swiftly.

  • Automatic Backups: Scheduling automatic backups at regular intervals ensures data is consistently saved.
  • Offsite Storage: Storing backups offsite protects against local data loss events.
  • Disaster Recovery Plan: Having a clear and tested recovery plan minimises downtime and ensures a quick return to normal operations.
  • Incremental Backups: Performing incremental backups reduces the amount of storage needed and speeds up the backup process.

Functionality Checks

Broken links, outdated forms, and other functionality issues can frustrate users and lead to lost conversions. Regular checks and fixes ensure everything works as intended. This includes updating the core Content Management Systems (CMS), plugins, and themes to prevent any potential malfunctions and keep the site running smoothly.

  • Broken Link Checks: Regular scans to identify and fix broken links prevent user frustration and improve SEO.
  • Form Testing: Ensuring all forms work correctly and capture data accurately avoids losing potential leads.
  • Plugin and Theme Updates: Keeping all elements up to date ensures compatibility and functionality.
  • Usability Testing: Regularly testing the user interface and experience to ensure it meets user expectations and is free of bugs.

Compliance

Web compliance standards evolve over time. Regular maintenance ensures your site adheres to the latest legal and industry standards, helping you avoid potential fines and penalties. Keeping your website compliant with current regulations not only avoids legal issues but also builds trust with your audience.

  • Accessibility Standards: Ensuring your site meets WCAG (Web Content Accessibility Guidelines) makes it accessible to all users, including those with disabilities.
  • Privacy Regulations: Compliance with GDPR, CCPA, and other privacy laws protects user data and builds trust.
  • Industry-Specific Regulations: Adhering to standards specific to your industry ensures your site remains legitimate and trustworthy.
  • Terms of Service and Privacy Policy Updates: Regularly reviewing and updating these documents to reflect current legal requirements.

Why Choose Matter Solutions?

At Matter Solutions, our mission is to help your business with comprehensive digital marketing, including all aspects of WordPress website maintenance. Our expert team ensures that your site remains secure, functional, and up-to-date, allowing you to focus on what you do best—running your business.

Ben, Victoria & Sam - The Matter Solutions Team

Testimonials

  • Katrina Locke, Strategic Manager at Ontex Healthcare: "Matter Solutions has been instrumental in optimising our website's performance."
  • Nick Moller, ADF Mentors: "Their proactive maintenance approach gives us peace of mind."
  • Elijah Bates, Formerly WestPac, now at Google: "Exceptional service and expertise."

Let's talk about how we can help maintain your website. Book a call with our Brisbane based web experts.

Victoria

Read more posts by Victoria

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