April 5, 2017

How To Get Your Business Noticed On LinkedIn

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Published: 5 April 2017 

So you’ve got your social media pages set up, and you’re gaining traction on Facebook and Twitter, maybe even Instagram. But have you considered LinkedIn? For some businesses, particularly recruiters, LinkedIn is a vital social media platform.

The problem is, it can be a bit harder to gain attention. Unlike other social media platforms, you need something more than memes to attract likes and comments. Instead, there are several things you can do that are sure to increase the chances of your business getting noticed on LinkedIn.

Maximise your profile

The first step is to make sure your profile is complete. Make sure the URL has been customised and is your business name, rather than a bunch of random numbers. This will make it easier for people to find your LinkedIn profile. You also want to customise areas such as profile picture and header image. Make sure important information such as your website’s URL, is up to date. Ensure that your keywords are used throughout the page.

Know your audience

When using LinkedIn, it’s important to know who your audience is, so you know who you’re targeting. Fortunately, you can leverage LinkedIn to find out this information. LinkedIn Groups is a great way to undertake free market research. Look at what your target market is discussing and what problems they have.

If you want to go one step further, you can create your own LinkedIn Group. This allows you to not only drive traffic to your website, but is another way to create a connection to your community. If you’re going to do this, just remember to post regularly, and answer questions people have within the group.

Answer questions   

Use LinkedIn Answers to respond to questions people post. This will help you appear as a more authoritative figure in your field, and a useful resource.

You can set up “Answers Application” on your homepage, and select the topics you know best. This will help you to keep an eye out for topics you can answer. When a question is posted that you can answer, make sure you:

  • Be as resourceful as possible. Make sure to not only answer all of the question, but include links and helpful websites in your answer.
  • Suggest that the person posting the question can contact you if they need more help.     

Post videos and images

While other people focus their energy on posting content, you can stand out from the crowd by posting videos of your business. This is a great way to advertise your business for free, and showcase what you can do. You might even get more connections because of it.

If you don’t have the time or technical skills to produce a video, don’t worry! Your next best option is to make sure you always include images with your posts. Visual posts always get more clicks than those without. This is because it stands out from all the other text in the news feed. Just make sure your images are professional and relevant, and even consider making branded images.

LinkedIn Ads

Source: LinkedIn Marketing Solutions

There are over 467 million active professionals on LinkedIn, so why not get your business seen by them? LinkedIn Ads are a great way to ensure your business will be seen by those who are highly influential in your industry, such as CEOs. LinkedIn Ads are fairly low cost, with flexible payments options including pay-per-click, or pay per 1000 impressions. You can even have sponsored mail, where your messages will be delivered straight to your target audience’s inbox. Ads are a great way to start generating leads through LinkedIn.

Post frequently

So you don’t need to post as frequently as you would on Twitter. But you should still try and have some form of schedule for how often you are going to be posting content to LinkedIn. Make sure what you’re posting is interesting and relevant. While it is a great place to share your own content, consider posting content from influencers as well. If you found an article interesting, why not post it on LinkedIn? Chances are, someone else will find it interesting too, and may even leave a comment to thank you for posting.

If you’re going to be sharing your own, original content, consider installing a share plugin. This means a social media share button will appear on your posts, and make it easier for people to share your content. This not only boosts your presence on LinkedIn, but increases traffic flow to your website.  

To really get your business noticed on LinkedIn, all you have to do is put in a little effort. Become an active member online, join or create groups, post quality content people will want to share, and consider making some creative Ads. These steps are sure to not only increase traffic, but help improve engagement and get your business noticed on LinkedIn too.  

Ben Maden

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