May 5, 2015

Why You Should Learn SEO

Published: 5 May 2015 

Are you considering getting SEO savvy? Search Engine Optimisation is one of those things a lot of people have heard of, but few know how to do it well. It doesn’t matter if you’re hiring an SEO agency or you want to take care of business yourself, knowing the ins and outs has a range of juicy benefits.

You won’t be running blind with SEO agencies

There are a lot of fantastic SEO companies out there who will provide you with quality services with long term value. Unfortunately, there are also low grade SEO companies who take short cuts and can end up causing you more pain than good. How would you distinguish between the two? If you learn SEO you will know if someone is pitching you advice that will land your website in hot water. You don’t need to be an expert, but you do need to know SEO well enough to spot red flags.

Connect with your ideal customers

If you want to grab a golden opportunity to connect with your ideal customers, get trained in SEO. People are out there searching for your products and/or services, and you need to be seen by them. That means ranking well in search engines. Knowing how to give your website a ranking boost is key to competing, growing and positioning your business for success.

Make yourself a valuable asset

Not only does learning SEO put your business ahead, it puts you ahead within your company. Whether you’re a marketing manager or junior member of the team, understanding how search engines work and knowing how to implement strategies to rank better will make you a valuable asset to the team. If your company is hiring an SEO agency this knowledge will also allow you to help them move your campaign forward efficiently.

Avoid making Google cranky

Learning what Google does and doesn’t respond well to is key to avoiding serious mistakes and improving the position of your website. If you know what makes Google cranky, i.e. apply penalties, you can avoid them like the plague so your website doesn’t suffer.  Knowing how to clean up your link profile, for example, will help you avoid getting a penalty for unnatural and poor quality links. You’ll notice a Google penalty because your rankings will plunge and your traffic will drop with it. You can recover, but knowing what to avoid before it happens will save you a lot of pain and frustration.

Evaluate and analyse websites

Is evaluating websites part of your business strategy? Acquiring SEO skills will help you evaluate both yours and your competitors websites. If your competitors are ranking better than you, why? Do they have a strong backlink profile? Do they use keywords more effectively than you? What parts of your website are weak and how could you make them stronger? To compete for attention online you need to be asking these questions and know how to answer them.

It’s fun!

Finally, learning SEO is fun! It opens up a whole new world of opportunities and strategies that you can use for your own advantage. Seeing your rankings climbing and watching traffic grow gives you a mixture of excitement and satisfaction all rolled into one (especially when you overtake your competitors).

Are these benefits juicy enough for you? If you have a website you need SEO knowledge – it’s as simple as that. Protect your website, connect with your ideal customers and get competitive with information and strategies that work.

Contact Us today if you want to undertake any SEO training.

Ben Maden

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