August 21, 2013

Effectively Engage Online

Published: 21 August 2013 

The online community – how to engage them

With so many businesses online, it is not easy to convert visitors into a member of your online community. However, with great content on your website, gaining the trust of visitors, and maintaining an online community of clients and colleagues is of huge benefit to your business. When done well, these strategies effectively engage your current and potential online customers and help your business’ success rate substantially increase.

A Strong Website: In today’s technology driven society, the first place someone looks to learn about a business tends to be your website. As such, it is important to ensure that you have strong website copy that will not only give your visitor the information they want but will also hold their attention, leading them to buy your product or service. So how do you do this?

Know Your Audience: If you are writing original content for your website, you need to know your audience so you can write in a way that is suitable for them. You need to not only appeal to the rational part of their brain, but also, and just as importantly, to the emotional part. Put yourself in their shoes and identify the questions they might have about your product. For example, why do they need your particular product or service? How will it help them? What makes yours the best? When it comes down to it, your content needs to help your potential customer understand and appreciate the value of the product or service you offer for sell.

Blog Posts: As well as having effective and engaging content in the product section of your website, using blog posts can gain the trust and favour of your customer. Creating valuable and relevant content for your particular market gives you the opportunity to display your knowledge in a particular area and engage your page visitors.

For example, if you are a travel related business, your blog could include articles titled ‘The Best Places to Travel in the World’ or ‘Top Things to Remember When Travelling Overseas’. These topics would be relevant and interesting for your page visitors, giving you authority as an expert in travel, and create engagement with potential customers.

Creating Strong Content: Creating interesting and valuable content for your social media channels puts a human face to your brand and helps you connect with potential buyers. Facebook, Twitter and Google+ have become common ways businesses attract, engage and build their customer base. When using social media, you need to identify where your target market is likely to spend the most of their time and what kind of content will resonate with them.  After a little research, then you know how to tailor and improve your content.

In Sum: Combining strategically and well written website content, relevant blog posts and social media strategies enables you to engage with online customers, and, when done well, your sales increase significantly. These methods make up some of the elements of inbound marketing and are used by experts in combination with other things, such as SEO, to attract more customers to your business.

Contact us today or phone us on (07) 3117 2300 to find out more.

Ben Maden

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