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June 27, 2024

What Does a Digital Marketing Agency Do? (Hint: It's Not Just Drinking Coffee!)

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Published: 27 June 2024 

Ah, digital marketing agencies. The mysterious entities that seem to have a never-ending supply of caffeine and an uncanny ability to make websites appear on the first page of Google.

But what exactly goes on behind the scenes at these mystical establishments? Grab your favourite coffee (or tea, we don't judge), and let's dive into the world of digital marketing agencies!

The Wizards of SEO

At Matter Solutions, we like to think of ourselves as digital wizards. And no, we don't mean the kind with pointy hats and magic wands (though we wouldn't mind one of those). Our magic lies in something called SEO—or Search Engine Optimisation for the uninitiated.

Imagine Google's search results as a giant library. SEO is like giving your website a neon sign that says "Pick me!" so it stands out among the endless rows of books.

We fine-tune your website's content, structure, and numerous other elements to ensure it ranks high on search engines. It’s not magic—it’s science. This covered in more detail on our Technical SEO page. Okay, maybe a little bit of magic.

How You Can Do It
  • Keyword Research: Use tools like Google Keyword Planner or Ahrefs to identify keywords relevant to your business.
  • On-Page SEO: Optimise title tags, meta descriptions, and headings with your target keywords.
  • Content Quality: Create high-quality, informative content that addresses the needs, desires and questions of your audience. Great copywriting does this intuitively, we use data from the search engines (and SEO tools), to take this to the next level.
  • Link Building: Obtain high-quality backlinks from reputable websites to improve your domain authority.

Google Ads: The Art of Paid Persuasion

Next up, we have are Brisbane based Google Ads Managers.

Think of it as the paid VIP pass to the front of the line. If SEO is the long game, Google Ads is the quick hit.

Our Google Ads experts craft irresistible ads that appear right when potential customers are searching for products or services like yours. It’s like having your billboard pop up at just the right moment—except it's digital, smart, and way cooler.

How You Can Do It
  • Keyword Targeting: Use the Google Ads Keyword Planner to select the most relevant keywords for your ads.
  • Compelling Ad Copy: Write clear, persuasive ad copy for Google Ads that highlights your unique selling points.
  • Ad Extensions: Use ad extensions to provide additional information and increase the visibility of your ads.
  • A/B Testing: Continuously test different ad variations to see which ones perform best. This is akin to Conversion Rate Optimisation, we love it!

Content Marketing: The Storytellers

But wait, there's more! Content marketing is our next stop.

Ever noticed how some websites just seem to "get" you?

That's the magic of great content. Our team of wordsmiths and creatives craft compelling stories, articles, videos, and posts that engage, inform, and entertain. Think of us as the modern-day bards, weaving tales that captivate and convert.

How You Can Do It
  • Know Your Audience: Understand who your audience is and what they care about.
  • Create a Content Calendar: Plan your content in advance to ensure a consistent publishing schedule.
  • Mix Formats: Use a variety of formats such as blogs, videos, infographics, and podcasts to keep your audience engaged. We used to call this Inbound Marketing.
  • Promote Your Content: Share your content across social media platforms and email newsletters to reach a wider audience.

Time and Money: The Investment That Pays Off

Let’s get down to the nitty gritty — time and money.

We know that every dollar counts and every minute is precious. That’s why we’re committed to providing strategies that deliver real value. Solutions that MATTER!

Digital Marketing isn’t a quick fix; it’s a strategic investment but some things can happen quickly, while the strategic work is being honed and refined. Whether it’s SEO, Google Ads, or social media marketing, we ensure that every effort counts and leads to measurable results.

How You Can Do It
  • Set Clear Goals: Define what success looks like for your digital marketing efforts.
  • Budget Wisely: Allocate your budget across various channels based on what works best for your business.
  • Track ROI: Use analytics tools to measure the return on investment for each campaign.
  • Iterate: Continuously refine your strategies based on performance data.

Individual Strategies: One Size Doesn't Fit All

Every business is unique, and so is every Digital Marketing Strategy.

We don’t believe in cookie-cutter approaches. Instead, we tailor our services to meet your specific needs. You could be a healthcare provider looking to expand your client base, an ecommerce brand wanting to sell more products or a technical engineering business aiming to increase leads.

We will create a custom Digital Marketing Plan that aligns with your goals and budget.

How You Can Do It
  • Understand Your Market: Conduct market research to understand your industry and competitors.
  • Develop Buyer Personas: Create detailed profiles/avatars of your ideal customers to guide your marketing efforts.
  • Tailored Messaging: Craft messages that resonate with different segments of your audience.
  • Monitor and Adjust: Regularly review the performance of KPIs to assess your strategies and make necessary adjustments.

Social Media Sorcery

Oh, social media—the land of hashtags, likes, and viral dance challenges.

Keeping up with the latest trends can be exhausting. That’s where we come in. Our social media experts manage your profiles, create engaging posts, and even handle those pesky comments. It’s like having your very own social media superhero squad.

How You Can Do It
  • Choose the Right Platforms: Focus on social media platforms where your audience spends the most time.
  • Engage with Followers: Respond to comments and messages promptly to build a loyal community.
  • Use Visuals: Incorporate high-quality images and videos to make your posts stand out.
  • Analyse Performance: Use analytics tools to track the performance of your social media campaigns.

Facebook and General Marketing: The Social Landscape

Facebook isn’t just for keeping up with family and friends anymore. It’s a powerful marketing tool.

 We harness the power of Facebook Ads to target your ideal audience and drive engagement. From creating eye-catching ads to running campaigns that convert, we cover all the bases. But we don’t stop at Facebook. Whether it’s LinkedIn, Instagram, or Twitter, we’ve got your social media marketing covered.

Take a look at our Facebook Ads Brisbane page for details about our Brisbane based team of Instagram and Facebook Ad Specialists.

How You Can Do It
  • Define Your Audience: Use detailed targeting options to reach your ideal customers.
  • Create Compelling Ads: Design visually appealing ads with strong calls to action.
  • Retargeting: Use retargeting to reach users who have previously interacted with your brand.
  • Track Metrics: Monitor key performance indicators (KPIs) such as click-through rate and conversion rate.

Content and Optimisation: Perfect Partners

Creating great content is only half the battle.

Optimising that content ensures it reaches your audience effectively. At Matter Solutions, we combine engaging storytelling with strategic content optimisation. This means your content not only captivates but also converts. From keyword research to on-page SEO, we optimise every piece to perfection.

How You Can Do It
  • Keyword Research: Identify keywords your target audience is searching for using SEO tools like Ahrefs or Moz.
  • SEO-Friendly Content: Write content that naturally includes keywords without keyword stuffing, tools like Surfer SEO and Page Optimizer Pro are excellent at this.
  • Internal Linking: Use internal links to guide visitors through related content on your site.
  • Regular Updates: Keep your content fresh and up-to-date to maintain its relevance and improve SEO.

Email Marketing: The Personal Touch

There's something special about a well-timed email.

Done right, it’s like receiving a letter from an old friend - the secret is to write this way, one to one, not like a news broadcast. Our email marketing campaigns are designed to nurture leads, build relationships, and keep your audience coming back for more.

We'll make newsletters that get opened, read, and loved—not relegated to the spam folder.

How You Can Do It
  • Segment Your List: Divide your email list into different segments based on customer avatars, behavior and preferences.
  • Personalise Your Emails: Use personalisation tags to include the recipient's name and other relevant details.
  • Compelling Subject Lines: Craft subject lines that capture attention and encourage opens.
  • Call to Action: Include clear calls to action that guide recipients on what to do next.

Web Design: Building Digital Homes

Your website is not just a pretty face. It is your business' Digital Home.

It must be beautiful and functional.

From sleek designs to user-friendly interfaces, our Brisbane WordPress Web Design team ensures your site is a joy to visit and use. After all, first impressions matter—even online.

How You Can Do It
  • User Experience (UX): Focus on creating a seamless User Experience* (UX) with intuitive navigation and fast load times.
  • Responsive Design: Ensure your website looks great and functions well on all devices, including mobiles and tablets.
  • Clear Call to Actions: Place clear and compelling call-to-action buttons to guide users towards desired actions.
  • Visual Appeal: Use high-quality images, videos, and graphics to create a visually appealing site.

*UX impacts upon SEO. Read the SEO tip Usability, User Experience, and how they affect SEO for more info.

Workshops: Sharing the Knowledge

Knowledge is power, and empowered customers are the best kind.

That’s why we offer workshops to share our expertise with potential customers. Whether it’s mastering Google Ads, understanding the mysteries of SEO, learning how to manage your WordPress Website, or crafting killer content, our workshops are designed to empower you with the skills you need to thrive in the digital world.

Our Digital Marketing Workshops are on offer in Brisbane with plans to bring them to Sydney and Melbourne. We cover a range of topics tailored to your business needs and skill level.

We also offer training. Insights from our own team on how to

  • DIY your SEO with Custom SEO Training.
  • DIY your AdWords with Custom Google Ads Training & Coaching.
  • Brisbane based WordPress training (and available online)
    • For Webmasters who just want get into their own websites.
      We include this with every website we build, but many web designers don't... so their customers come to us to join the dots.
    • For people who want to build or manage their own WordPress website, whether they're entrepreneurs who want to get started on a small budget, or experienced marketers who want to get the most out of an existing WordPress website.

We pride ourselves on making sure attendees leave with actionable insights and practical skills they can apply immediately to improve their online presence. These training services all dovetail nicely into our managed services, e.g. Technical SEO, Website Maintenance, WordPress Security & Hosting.

How You Can Do It
  • Identify Learning Gaps: Determine the areas where you or your team need the most improvement.
  • Choose the Right Workshop: Select workshops that align with your business goals and skill gaps.
  • Apply Learnings: Implement the strategies and techniques learned in workshops to your digital marketing efforts.
  • Continuous Learning: Stay updated with the latest trends and updates in digital marketing by regularly attending workshops and webinars.

Website Hosting, Security, & Maintenance: Keeping Your Digital Home Safe

A beautiful, functional website is essential, but its performance and security are just as crucial.

At Matter Solutions, we ensure your site not only looks great but also runs smoothly and stays secure. Our WordPress Security & Hosting, and website maintenance provide peace of mind so you can focus on running your business.

Reliable hosting and robust security measures are the backbone of your website’s functionality and safety. We offer top-tier WordPress hosting solutions that guarantee fast load times, minimal downtime, and strong protection against cyber threats.

Our website services include updates, backups, performance monitoring, and troubleshooting to ensure your site remains in peak condition.

How You Can Do It
  • Choose Quality Hosting: Select a reputable hosting provider with strong performance and support.
  • SSL Certificates: Use SSL certificates to encrypt data between your website and users.
  • Regular Updates: Keep your website’s software, plugins, and themes up to date to close security gaps.
  • Security Audits: Conduct regular security audits to identify and fix potential threats.
  • Backup Solutions: Implement automated backups to prevent data loss in case of an attack or malfunction.
  • Content Refresh: Regularly update your content to keep it relevant and engaging.

A Team That Cares

At Matter Solutions, we’re not just about the numbers.

Sure, we love seeing our clients on the first page of Google (who wouldn’t?), but we also care about building lasting relationships. We work closely with healthcare and technical businesses, e-commerce sites, and everything in between, ensuring our strategies align with your goals.

Don’t just take our word for it—our clients’ success stories speak for themselves.

Nick's Story of Our Comprehensive Approach

And we have a whole page of testimonials from our many happy clients.

If you're curious how we can help your business grow, we’d love to chat!

So, what does a digital marketing agency do? A little bit of everything, with a lot of passion and a dash of humour. Now, if you’ll excuse us, we’re off to grab another cup of coffee.

Victoria

Read more posts by Victoria

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