Blog

Once upon a time keywords were a dominant force in the SEO world. Day-to-day optimisation tasks involved how to best integrate keywords onsite and offsite. However, trying to use keywords as […]

Estimating keyword value means calculating how much revenue a specific search term could generate for your business if you rank for it. The thing is, most Brisbane businesses struggle with this. […]

So you’ve got a blog set up on your website and got a content marketing strategy in place. The next step is to start writing, publishing and promoting your blog posts. […]

When you’ve spent time, effort and money on an AdWords campaign, you’ll want to know that it’s worth the investment. After all, if you’re not making your money back, then what […]

Considering adding a blog to your website? Don’t really know what it involves? We’ve put together a complete guide to answer all your pressing questions about B2B blogging. Why should I […]

How secure is your account? Why write about this? I'm a search marketer and web tech guy so why write about PayPal? In mid-April 2017 I received two emails from PayPal. […]

Everyone has witnessed a direct marketing campaign at some stage, even without consciously realising it. The mail we receive from companies we’ve dealt with in the past, offering us a special […]

A unique value proposition (UVP) is something that is vital for every business. It could be the difference between a customer making a purchase from your website rather than the competitors. […]

Authenticity, quality, and cultural connection set iconic Australian brands apart from their competition. Think of Vegemite, Qantas, Bunnings, and Canva; all of them started locally, earned trust, and built something great […]

Sometimes people are very persistent on what features they want added to their website. One of the most commonly requested features are sliders, otherwise known as carousels.   It’s easy to […]