Latest insights
Expert articles on SEO, Google Ads, WordPress, and digital marketing strategy.
Latest articles
219 articles
How to protect your WordPress website from security threats
If you’re using WordPress for your website, you’ll want to know how to ensure your site is completely secure. After…
What you need to know about copywriting in 2017
It’s 2017 (updated) 2024, and it seems that content is still (and still now) king. So what exactly do you…
The most common WordPress SEO mistakes
You’ve joined WordPress and you’ve started to make your website. However, there are simple mistakes you could be making that…
What is negative SEO and how can you protect against it?
Ever noticed your website has suddenly and unexpectedly dropped in rankings? Do you have an increase in links from untrustworthy…
When Keywords Are Not Enough, SEO Needs More
Once upon a time keywords were a dominant force in the SEO world. Day-to-day optimisation tasks involved how to best…
How to Estimate the Value of Your Keywords
Estimating keyword value means calculating how much revenue a specific search term could generate for your business if you rank…
How to optimise your blog posts
So you’ve got a blog set up on your website and got a content marketing strategy in place. The next…
A complete guide to B2B Blogging
Considering adding a blog to your website? Don’t really know what it involves? We’ve put together a complete guide to…
How to Stop Your PayPal Account From Being Hacked
Believe it or not, your PayPal account isn’t safe by default. Many Australians find their PayPal account hacked every day,…
What Is Direct Marketing and Does It Actually Work?
Email marketing averages $36 back for every $1 spent, and direct mail sits at a median ROI of 112%. In…
Uncover your unique value proposition
A unique value proposition (UVP) is something that is vital for every business. It could be the difference between a…
10 Iconic Brands in Australia: What Sets Them Apart From Their Competition?
Authenticity, quality, and cultural connection set iconic Australian brands apart from their competition. Think of Vegemite, Qantas, Bunnings, and Canva;…