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Author: Ben Maden

April 6, 2018
How to Interpret Your AdWords Quality Score to Improve Your Campaign

A digital marketing campaign is made up of many different elements, including ads that are meant to connect with a target audience. Of course, in order for that ad to be […]

April 3, 2018
How Brand Awareness Increases ROI

Branding is one of the most important marketing strategies nowadays. Branding helps businesses stand out in a crowded market and also help them establish more personal relationships with their target audience. […]

March 30, 2018
What Google's Mobile First Index Means for Your SEO Campaign

Google is going through a metamorphosis just like its internet users. As people have moved from using desktop PCs to smartphones and tablets while sitting in a café sipping a latte, […]

March 27, 2018
Google AdWords Changes: Ticket Reseller Certifications

Google continues with the company’s efforts to create a better platform for its advertisers. After the thorough changes to YouTube – and the controversies caused by the changes – Google turned […]

March 23, 2018
Duplicate Content - The Consequences, How to Avoid it, and How to Fix it

Duplicate content is often widely misunderstood among SEO practitioners; it is either a cause of considerable concern or ignored completely. Essentially, duplicate content is a piece of content that could be […]

March 16, 2018
How to Have the Best Local SEO Campaign

Local businesses rely on a variety of different tools and techniques to bring in customers. One of the most popular and often most effective ways to bring in customers is through […]

March 13, 2018
What are YouTube SEO Ranking Factors You Need to Know

You may find this hard to believe, but YouTube is the second biggest search engine right behind Google, and we all know that is saying something important. Every minute, there are […]

March 9, 2018
The Essential Guide to Optimising Google My Business Listings

When you create your company’s web page it’s normal to go in with confidence and high hopes that the site will be a big success. You want to be able to […]

March 6, 2018
SEO Mistakes That Could Result in a Google Penalty

The goal of SEO is to raise a website’s profile and prominence in search engine results. To do this, businesses need to understand how search engines work and how they rank […]

March 3, 2018
10 Best WordPress Plugins in 2018

WordPress websites are amongst the quickest and easiest web properties users can set up and then maintain. While some people are more concerned about getting the best WordPress themes installed, your […]