April 6, 2018

How to Interpret Your AdWords Quality Score to Improve Your Campaign

Published: 6 April 2018 

A digital marketing campaign is made up of many different elements, including ads that are meant to connect with a target audience. Of course, in order for that ad to be effective, it needs to use the right keywords at all times. For many companies, this can be easier said than done.

Often what appears to be a great idea for an ad ends up coming up short and doesn't reach the level of effectiveness that you hoped for. One reason for that could be the lack of appropriate keywords.

How can one figure out if their ads and keywords are effective? That's where AdWords comes into the picture, as it’s able to provide businesses with a Quality Score and uncover potential problem areas.

Learning how to interpret your Quality Score will help you to improve your ad campaign, and improve your business overall.

We've put together some tips that will help you when it comes to your Quality Score and what it means.

AdWords Quality Score

A quality score is an essential piece of the puzzle when it comes to creating effective ads. Each keyword is given a quality score out of 10 by Google for pay per click style ads. In order to get a high-quality score, your ad must be relevant to the customer, ad group keyword, and be of a high quality.

How Can You Find Out What Your Quality Score Is?

Knowing how to find out what your Quality Score is should be a priority. To view your Quality Score for keywords, you can either hover your mouse over the white speech bubble in the "Status" column of the Keywords tab or add Quality Score information to your statistic columns by selecting the information from "Modify Columns" option from the "Columns" drop-down menu.

Impacts of Poor and Good Quality Scores

Now that you know what a quality score is, how it is determined, and where to find it, it’s important to also understand what its impact is on your business. The way it works is that Google AdWords calculates your Ad Rank based on the criteria which provide the Quality Score. This Ad Rank will then determine if your ad appears at all in the paid advertising search results, and if so where it appears. Obviously, you want the best ad positioning possible, and higher ranked quality ads tend to incur lower costs.

If you’re looking for ways to improve your Quality Score there are a number of ways to go about it, starting with the keywords you have selected. Personalised keyword research can allow you to gain a better overview of your campaign.

The Worry-Free Way to Approach Your AdWords Quality Score

Of course, there is a very simple solution and worry-free way to approach your AdWords Quality Score, which will also ensure that it’s high. Calling on the professionals at Matter Solutions ensures that all the proper and necessary steps are taken.

Our AdWords management team approach each project on an individual basis making sure that you get a customised, expert approach. We work with our clients to ensure the best plan is put in place that will help move you towards your goals.

When it comes to your AdWords Quality Score, it is definitely worth your time to not only find out where your company stands but what you can do to improve upon your score.

Ben Maden

Read more posts by Ben

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