How To Handle Negative Feedback On Social Media

No matter how you feel about social media sites like Facebook, Twitter and Instagram, there’s no denying that they have become an integral part of most business’s marketing and customer relations operations. Whether you have many interactions with customers on social media every day, or only a few each month, you can’t afford to be…

Optimising Images for Social Media

When promoting your business or brand, having the right images is essential for getting your message across. But it’s not just about having the right images – you also need to optimise them for the channel you’re going through. Social media sites have different requirements or recommended sizes that you need to accommodate to achieve…

The Power of Pictures

In an increasingly cluttered digital world, images and visual content are emerging as valuable marketing tools for any business. While images have always been important for public relations activity, advertising, marketing collateral, websites and other above the line marketing techniques, blogs and social media are the new ‘black’ for businesses of all sizes. Just look…

New Frontiers: Social Commerce

Our meeting with a new e-commerce client today provided us with a new exciting challenge… and we’re pretty sure we have a new exciting solution. The challenges… The client’s current website has been built in Big Cartel, and while it looks “OK” it isn’t working as well as it could or should. The site has…

Social Media For Your Business Without The BS

Introduction To The Risks Social Media is a low return investment unless you can maintain a plan from start to finish. Hell, it might not even be worth it for you despite all those that say it’s a “must have in 2013″ and other assorted grandiose statements. Hopefully by the end of this you get…

Social Media For Your Business Without The BS – Part 5

The Necessities There are a few tactics that are a must with your social media. Engage With Your Community Curate Content Promote Engaging In Discussion With Customers There’s a saying: you need to be on social media because your customers are already there complaining. Social media is a fantastic place to field customer enquiries (or…

Social Media For Your Business Without The BS – Part 4

Designing Content For Your Social Media Plan When you design content for your social media plan, you need to keep a few things in mind: Start With An Idea Doable Shareable Trackable Viral Potential Bringing traffic back to your website Start With An Idea Do all your content creation deliberately. Start with the idea before…

Social Media For Your Business Without The BS – Part 2

Choosing the Right Social Media For Your Business It’s a common problem in social media marketing that a person is focusing in the wrong areas. Are you wondering why your reach is so low and you can’t get any likers or followers? It’s probably because your customers aren’t where you’re marketing. It’s almost always Facebook.…