PPC Ad Optimisation

Optimisation is not a simple end game solution, it is a process which needs to be iterated over time. Testing is not only about how you achieve a result but also why. This is because short term gains offer little  … more »

 

AdWords – Structuring a Campaign

Deciding how to structure a client’s account into campaigns means that you need to understand what settings can be changed at each level. Campaign level: Set the budget and set the targeting by device type and locations Ad-Group level: Set  … more »

 

Google Testing New Adwords Layout

Google is testing a new ad layout in the search results, with ads appearing at the top and bottom of the page instead of being displayed on the side. Take a look: Three ads are displayed above the organic search  … more »

 

Google AdWords Certification Advice

I (Ben) just completed my exams for Google AdWords Certification, we’re just waiting for the professional status screen to update with the new Google AdWords Certified Partner logo to show up.

 

Can AdWords help your SEO?

Last Friday we talked about how SEO can help you in pay-per-click advertising. What about the other way round? Can PPC influence your SEO in a positive way?

 

How can SEO help you with AdWords?

Pay-per-click advertising (PPC) is one of the easiest and quickest ways to get involved in Internet marketing. Google Adwords is definitely the current market leader when it comes to PPC.