Speaker: CPA Australia – Brisbane Southside

I was the speaker at yesterday’s CPA Australia discussion forum for Brisbane’s Southside members. As mentioned here are my slides… and don’t forget there’s a CPA discount code (but I think there’s only one place left this month). I spoke about web marketing, website design particularly about getting the thing converting before going out and…

PPC Ad Optimisation

Optimisation is not a simple end game solution, it is a process which needs to be iterated over time. Testing is not only about how you achieve a result but also why. This is because short term gains offer little insight into customer behaviour or ways to improve future campaigns. Negative results can often be…

Working On Strengths: Facebook Advertising & Google AdWords

A smart advertising campaign includes both Facebook advertising and Google AdWords. Facebook: An interesting post was published recently about the positive effect that Facebook ads have beyond clicks. It suggests that they enhance search performance by increasing branded search traffic to a website and in terms of PPC this means a very low cost-per-click. Without…

AdWords – Structuring a Campaign

Deciding how to structure a client’s account into campaigns means that you need to understand what settings can be changed at each level. Campaign level: Set the budget and set the targeting by device type and locations Ad-Group level: Set the cost-per-click (CPC) bids for the group, The keywords, CPC per keyword, if you want…

Google Testing New Adwords Layout

Google is testing a new ad layout in the search results, with ads appearing at the top and bottom of the page instead of being displayed on the side. Take a look! Top of page Bottom of page Three ads are displayed above the organic search results and four are displayed below. It’s hard to…

How to Plan an Online Marketing Strategy

Online Marketing Strategy – Planning and Development To develop a successful online marketing strategy, you need: A good product or service A website that sells your product Internet advertising that brings heaps of good traffic If you are reading this, presumably you have the first step done.  Now, you need a website that sells, meaning,…

Google AdWords Exam – Nemek’s Result

In this post yesterday, I was pretty pleased with myself getting 92% in the Google AdWords Fundamentals Exam over the weekend. The pass rate is pretty high at 85% and some of the questions were a bit tricky, i.e. in some cases there seemed to be two plausible answers. We thought it might be a…