Optimisation is not a simple end game solution, it is a process which needs to be iterated over time. Testing is not only about how you achieve a result but also why. This is because short term gains offer little … more »
A smart advertising campaign includes both Facebook advertising and Google AdWords. Facebook: An interesting post was published recently about the positive effect that Facebook ads have beyond clicks. It suggests that they enhance search performance by increasing branded search traffic … more »
Deciding how to structure a client’s account into campaigns means that you need to understand what settings can be changed at each level. Campaign level: Set the budget and set the targeting by device type and locations Ad-Group level: Set … more »
Google is testing a new ad layout in the search results, with ads appearing at the top and bottom of the page instead of being displayed on the side. Take a look: Three ads are displayed above the organic search … more »
In this post yesterday, I was pretty pleased with myself getting 92% in the Google AdWords Fundamentals Exam over the weekend. The pass rate is pretty high at 85% and some of the questions were a bit tricky, i.e. in … more »
I (Ben) just completed my exams for Google AdWords Certification, we’re just waiting for the professional status screen to update with the new Google AdWords Certified Partner logo to show up.
Last Friday we talked about how SEO can help you in pay-per-click advertising. What about the other way round? Can PPC influence your SEO in a positive way?
Pay-per-click advertising (PPC) is one of the easiest and quickest ways to get involved in Internet marketing. Google Adwords is definitely the current market leader when it comes to PPC.