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Tag: CRO

June 13, 2016
Conversion Rate Optimisation Case Study Blue Vs Green

Colours are powerful. They can evoke feeling, affect moods, direct traffic and even start and end wars. The power of their symbolism is undeniable. People associate colours with different meanings. This […]

March 24, 2016
How To Design a Converting Website

Website design is one of the most rapidly changing parts of the web. When exploring a new site it’s easy to see when it was designed. Is it full of Gifs, […]

May 11, 2015
Continuous Enhancement in Web Design

In an age where a new trend can emerge and go viral overnight, it’s more important than ever to stay up to date. As web designers and digital marketers we need […]

February 28, 2014
25 Questions you HAVE to ask your web designer: Number 9

A Website Should Earn It's Keep. 9. How will your design help me reach my business goals? It's most unlikely that you're about to invest in a new website just for kicks […]

February 27, 2014
25 Questions you HAVE to ask your web designer: Number 8

It's not all about good looks, it's about design that works. 8. How do you measure the success of the websites you build? There are many measures of success, and depending […]

August 21, 2012
PPC Ad Optimisation

Optimisation is not a simple end game solution, it is a process which needs to be iterated over time. Testing is not only about how you achieve a result but also […]