How I Learnt The Importance Of Monthly Reporting In 4 Hours

I dreaded end of month reporting. Why? Because the mechanical nature of collating data and reviewing monthly activities always interrupted my work flow and took me away from what I enjoyed doing, helping clients achieve results. This was until early May 2016. It was in this month where I really learnt and understood the importance of…

Conversion Rate Optimisation Case Study Blue Vs Green

Colours are powerful. They can evoke feeling, affect moods, direct traffic and even start and end wars. The power of their symbolism is undeniable. People associate colours with different meanings. This can be based on their own experience growing up, societal and cultural aspects or just plainly their favourite dress or football team. There’s meaning…

My First Date With SEO

As a writer, I was expecting to spend the rest of my life living on scraps, but low and behold the other day I actually managed to land a job! Shock horror right? This was pretty awesome, but like all new jobs it meant learning a few new skills. I’m an adventurous soul, so this…

SEO Trends To Take Note Of In 2016

2015 marked an exciting and innovative year for all things SEO. Most prominently we saw the update that’s come to be known as “Mobilegeddon”. Google made drastic changes to ensure that mobile friendly sites become more visible, while non mobile friendly sites become less so. By penalising sites which weren’t taking the experience of their…

Fundamental Google Change In Name Search

Fundamental Google Change in Name Search. At the Matter Solutions lab, we have discovered what appears to be a fundamental shift when it comes to searching a person’s name on Google. We believe that as a result of the change in Google, that corresponded in timing with the recent major AdWords development of removing the…

Quick SEO OnPage Tips

Do you have a basic idea of SEO and WordPress and want to try and do some SEO yourself? We’ve provided some quick onpage tips that you can do yourself to help with your online marketing. Some of these changes are pretty easy while others can only be done at the very beginning. Authors Note: While…

Top Directories To Submit Your Business In 2015

We wrote an article back in 2010 about 10 Australian Directories offering free listings. This article was so popular that we still have people reading it in 2015. Unfortunately, 2010 is a long time ago now and some of those directories simply no longer exist. Because of that, we have created an updated list of directories…

SEO Training Will Stop You Getting Ripped Off

It might seem strange that a company like Matter Solutions who offer SEO services are also offering SEO training. If we’re training people how to do SEO, aren’t we potentially doing ourselves out of a job? Well, we firmly believe that knowledge beats ignorance. If you know how to do SEO properly, the internet will…

Ideas for Link Building in Difficult Industries

Link acquisition can be one of the more difficult and time consuming SEO tasks, however that makes it all the more satisfying when you pick up a good link. While there are plenty of link opportunities out there, some industries are more difficult than others, and you can be forgiven if you find yourself struggling…

Why You Should Learn SEO

Are you considering getting SEO savvy? Search Engine Optimisation is one of those things a lot of people have heard of, but few know how to do it well. It doesn’t matter if you’re hiring an SEO agency or you want to take care of business yourself, knowing the ins and outs has a range…