Author: Ben Maden

With the amount of time consumers spend online, reviews are becoming more and more influential over our purchasing decisions. Consumers are more likely to trust the opinion of someone they know, […]

Colours can increase conversions? Yes. Different colours mean different things, read on. We know some of the basic ways to increase conversions - on-site optimisation and the increase of urgency, to […]

Picking the best e-commerce website builders in 2026 isn't as simple as going with the cheapest option. Every platform has different strengths, and the wrong choice can slow your online store […]

For one reason or another, there are various myths and conspiracy theories within SEO that just never seem to die. People seem to believe them and follow them, even though they […]

Not seeing the conversions you’d like on your website? Sometimes it’s not because of your ads or your email campaigns, but because of your website copy. So what mistakes could you […]

What is Google AMP? AMP stands for Accelerated Mobile Pages. Essentially, this limits how mobile pages are created so they can load content quicker. These web pages use less JavaScript, HTML […]

Every business owner wants more leads, more visibility, and a marketing strategy that delivers results. However, most businesses are using the wrong tools for their industry.  In fact, around 58% of […]

If you’re running an e-commerce website, you’ll want to ensure you’re making as many sales as possible. So how exactly can you make sure people want to buy from your store? […]

If you’re using WordPress for your website, you’ll want to know how to ensure your site is completely secure. After all, you don’t want to risk your website being hacked. WordPress […]

It’s 2017 (updated) 2024, and it seems that content is still (and still now) king. So what exactly do you need to know about copywriting in 2017 2024 to ensure you stand […]