Ben founded Matter Solutions in 2000 and has led its SEO and web builds ever since: technical SEO since 2010, a web developer since 1998, and Google Ads qualified since 2008.
When Keywords Are Not Enough, SEO Needs More
Once upon a time keywords were a dominant force in the SEO world. Day-to-day optimisation tasks involved how to best…
How to Estimate the Value of Your Keywords
Estimating keyword value means calculating how much revenue a specific search term could generate for your business if you rank…
How to optimise your blog posts
So you’ve got a blog set up on your website and got a content marketing strategy in place. The next…
A complete guide to B2B Blogging
Considering adding a blog to your website? Don’t really know what it involves? We’ve put together a complete guide to…
How to Stop Your PayPal Account From Being Hacked
Believe it or not, your PayPal account isn’t safe by default. Many Australians find their PayPal account hacked every day,…
What Is Direct Marketing and Does It Actually Work?
Email marketing averages $36 back for every $1 spent, and direct mail sits at a median ROI of 112%. In…
Uncover your unique value proposition
A unique value proposition (UVP) is something that is vital for every business. It could be the difference between a…
10 Iconic Brands in Australia: What Sets Them Apart From Their Competition?
Authenticity, quality, and cultural connection set iconic Australian brands apart from their competition. Think of Vegemite, Qantas, Bunnings, and Canva;…
5 Reasons Why You Shouldn’t Use Sliders On Your Website
Sometimes people are very persistent on what features they want added to their website. One of the most commonly requested…
Top Five Marketing Tips for Start-Ups
So, you’re entering the world of business? Perhaps this is your very first outing, or perhaps you’ve had a crack…
The Importance of A/B Testing
A/B testing is a fantastic way to ensure you’re getting the most out of your promotional campaigns. After all, what…
What Causes A Google Penalty and How To Recover
If there’s one thing you don’t want to hear in the SEO world, it’s that you’ve been hit with a…