Ben founded Matter Solutions in 2000 and has led its SEO and web builds ever since: technical SEO since 2010, a web developer since 1998, and Google Ads qualified since 2008.
How you can double your conversion rate
When you’ve made an investment in a website and marketing, you want it to pay off. So when you’re not…
How to improve your blog’s SEO
Search engine optimisation is important for marketers. However, it also shouldn’t be an overlooked aspect of your blog. Fortunately,…
The 10 most successful brands in the world and what they’re doing right
There are some companies that always seem to be a few steps ahead from the rest. Their products are perceived…
How to become an authority in your industry
There are many advantages to being perceived as an authority within your industry. People will trust a source who is…
A Guide To YouTube Advertising
With Facebook Ads and AdWords, it’s easy to forget there are other forms of advertising online. One of the more…
How to Decrease Cart Abandonment
UPS has found a whopping 90% of online shoppers have abandoned a cart. Most online shoppers will be able to…
Why Duplicate Content Is Bad For SEO
Ever ask yourself “why duplicate content is bad for SEO?”… we put this together (in 2017) to help provide actionable…
20 Of The Best April Fool’s Jokes
April Fool’s Day has come and gone for another year, so what better time to look back at the best…
How to deal with bad online reviews
It happens to even the best of us – eventually, a disgruntled customer comes along and you get a one-star…
The advantages of having a blog on your website
Running a blog on your website can be a huge investment, but if done right, it can pay off. Businesses…
Top 10 Branding Mistakes To Avoid
When consumers are looking to purchase a product, often the final factor helping the decision is a preferred brand. After…
6 Bad SEO Habits You Need to Break
When you’ve got a website for your business, it’s important to ensure you keep up with and implement the latest…