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Expert articles on SEO, Google Ads, WordPress, and digital marketing strategy.
Latest articles
219 articles
Google Hummingbird and Inbound Marketing
So Google have rolled out another animal themed algorithm change, the lightly named “Hummingbird.” Digital marketers and SEOs the…
What is SEO?
SEO stands for Search Engine Optimisation: the work of making your website the result search engines choose when your customers…
Mozcon 2013 – Actionable Stuff from Seattle to Brisbane
Mozcon 2012’s touchstone throughout was Inbound Marketing this year already (half way through) the compelling message is that Branding is…
Penguin Recovery: Does Google’s Disavow Tool Work? A Case Study
Since Google released the Disavow Tool last year a question many SEOs have been asking is – should I disavow…
Why Not Just Do What Google Says?
Sometimes it seems like the way to go,doesn’t it? When you put all the work in building a whole heap…
Why Content Marketing Is The Future Of SEO
What Is Content Marketing, Really? Content marketing, or what we and some others refer to as “inbound marketing,” is the…
Steve’s Web Design Trends and Predictions for 2013
Web Design Trends and Predictions for 2013 It’s that time of the year again. Christmas and the New Year are imminent, and…
How Google has changed job interviews….
Plato said… “The discovery of the alphabet will create forgetfulness in the learners souls, because they will not use their…
Inbound Marketing Presentation for Brisbane Web Design
Ben is about to start his talk on Inbound Marketing for Web Developers. To get the slides, click here. Inbound…
Our Outreach Process: The DREAM Model
We have been conducting outreach at Matter Solutions for quite some time. Outreach is probably one of the most white-hat…
Exact Match Domains Hit by New Google Update
Last week Google’s Head of Spam Matt Cutts tweeted a small algorithm change aimed at adversely affecting low-quality “exact-match” domains…
Introduction To Attribution Modelling
Since the addition of Multi-Channel Funnels to the Google Analytics, API companies have been able to create insightful dashboards which…