For a long time now, Facebook has allowed advertisers to use a tool called Custom Audiences, which allowed them to advertise directly to customers they already had contact with on their […]
At Matter Solutions, we specialise in Search Marketing, which means (1) Ranking in Google with SEO and (2) Running Ads in Google, at the top and the bottom to bring highly qualified potential customers to the websites of our clients.
We provide a proactive and highly regarded Google Ads Management Service in Brisbane, Australia with clients all over the world, really. We have clients running campaigns in the USA, the UK and beyond.
For a long time now, Facebook has allowed advertisers to use a tool called Custom Audiences, which allowed them to advertise directly to customers they already had contact with on their […]
I was the speaker at yesterday's CPA Australia discussion forum for Brisbane's Southside members. As mentioned here are my slides... and don't forget there's a CPA discount code (but I think […]
Optimisation is not a simple end game solution, it is a process which needs to be iterated over time. Testing is not only about how you achieve a result but also […]
A smart advertising campaign includes both Facebook advertising and Google AdWords. Facebook: An interesting post was published recently about the positive effect that Facebook ads have beyond clicks. It suggests that […]
Deciding how to structure a client’s account into campaigns means that you need to understand what settings can be changed at each level. Campaign level: Set the budget and set the […]
Google is testing a new ad layout in the search results, with ads appearing at the top and bottom of the page instead of being displayed on the side. Take a […]