Talk to a Team of Brisbane Based AdWords Experts

Google Adwords - Online Advertising

If you are new to Adwords, have tried to run your own campaign or wondered what the hired AdWords professional actually does, Matter Solutions is here for you.

Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside the list of results Google displays for a search query.  You increase the prominence of your ad’s placement by improving its relevance.

 

Clients say...

 

Where there is so much competition and complexity, choose a provider with expert knowledge. A little extra cost gives you a huge amount of benefit. I recommend Ben and his team again and again. Their results speak for themselves.

Robyn Simpson, Director

Using Google Adwords - Fast and Efficient Results

There will be times when your business needs results fast – you need an immediate response from your potential customers for your seasonal promotion or a one-time offer.  Maybe you are in a hurry to get some visibility for your business and need increased traffic to your website.  Google AdWords is a great way to generate traffic to your site quickly and effectively.

User Friendly Interface: Like all Google tools, AdWords has a user friendly interface. From inside your account, you can track all kinds of the information that is gathered over the duration of your campaign.

Pay-per-Click: With the advent of Pay-Per-Click advertising, AdWords delivers targeted ads to users who are already out there looking for what your business has to offer – and you only pay per click on your ad!

Unprecedented Access: For all businesses, this unprecedented access to accurate, specific and actionable information about user response and ad success rates with control over advertising costs places you in an incredibly powerful position against your competitors.

Clearly, using Google AdWords is an efficient use of your marketing budget.  With the pay-per-click model, an easy to use account interface and the flexibility of setting a maximum daily ad spend, the investment in an AdWords campaign can be invaluable to any business.

Your AdWords Campaign - Management by a Google Partner

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Matter Solutions is proud to be a Google Partner. At Matter Solutions, we tracked, analysed and tested data for our clients since 2004. Using us as your experienced AdWords professional means your campaign is optimised for the best of value of Pay-per-Click and a strategic campaign to provide you with a measurable return on your investment (ROI).

Your AdWords Manager will be a qualified AdWords Professional who has the skills and experience to achieve your goals. We’re based in Brisbane and your account will be managed by a local expert. You will always have access to your account and be kept up to date with its progress.  As a team, we are really proud of the fact that we always strive to achieve the results that clients want in the most efficient, effective and ethical manner.

This goal means we are constantly improving our systems and techniques, and we share knowledge and ideas with our clients.

…and this is the bit that makes us really different:

We are not afraid to teach you what we know. If you want us to teach multiple staff members how to maintain AdWords campaigns, we can come to your office or you can come to our Brisbane office and we can help your staff to establish the campaigns for your business. We give you a clear insight into what is going on.

AdWords Structure – Three Steps for Success

A well-structured campaign is critical.  Here are the three steps for success:
Google AdWords account structure

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First Step - Efficient Approach

As a team, we are really proud of the fact that we always strive to achieve the results that clients want in the most efficient, effective and ethical manner.This goal means we are constantly improving our systems and techniques, and we share knowledge and ideas with our clients.

This is why even Google advises using experts: we know how to efficiently began and maintain your AdWord campaign.

Second Step - Learning Backwards Logic

AdWords is not easy to understand. Sometimes people contact us after getting themselves into quite a mess with trying to set up their own campaign. It can be counter-intuitive.  For example, bidding less means receiving less clicks, leading to a drop in your quality score. This means you end up paying more per lead!

However, with the right levers in place, bidding more can save you money, but it still takes skill and experience. See Step 1 above or enroll in one of our classes to learn how yourself.

About Your AdWords Manager…

Remember, your AdWords Manager will be a qualified AdWords Professional who has the skills and experience to achieve your goals.  You will always have access to your account and be kept up to date with its progress.

Last Step - Get Started!

If you are ready to get your business in front of your customers fast, we encourage you to read Google’s policy on using a manager like us before you decide who to trust with your campaign. As a team of certified Google AdWords specialists, we take pride in our transparent approach to managing YOUR account for YOU. Make sure anyone you choose can say the same!

The AdWords Team

Ben Maden

Web Consultant/Director

Nemek Nowaczyk

Inbound/SEO Specialist

Lauren Callaghan

Search Strategist
 

What next?

Get in touch about AdWords Management today to have a chat with someone from our team to discuss your objectives and budget. If you already have an account, we will arrange a review of your existing account free-of-charge.

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