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Author: Sam Fields

August 24, 2018
Congratulations, you played yourself

A couple of weeks ago I secured work with a client who I'd had in my pipeline for over a year. Not a huge sale, but it was a win nonetheless. […]

December 15, 2017
Why I Hate The New AdWords Interface - And Why That Doesn't Mean You Will Too

We’ve all used the New AdWords Beta interface by now, or as I like to call it, AdWords Express 2.0 because I like using outdated tech references. If you’re in an […]

December 15, 2016
6 Things AdWords Noobs Do That Suck

The dichotomy of Google is that they want you to succeed, but they also want your money. It makes sense, if you’re successful then you will continue to spend money on […]

December 2, 2016
Movember wraps up for 2016

Over the last few weeks we've been seeing facial hair popping up everywhere, with the Matter Solutions office being no exception! Six year Mo-bro Ben once again sported the famous masterpiece, […]

November 25, 2016
Making An Ad That Your Competition Can't Beat

“Nice ad, bro!” The title of an email from a former colleague at my previous agency, “I’ll take a guess that you wrote this ;)” was the body of the message, […]

November 24, 2016
Seasonality: When Should You Start AdWords?

A couple of months ago I had a potential client who had been employed by an air conditioning business to explore a move into the retail sector. This person’s plan was […]

November 21, 2016
Training Trainees To Train Trainees

I’m busy. I’m so busy I recently employed two new university graduates to take the weight of the day to day creation and optimisation of clients’ AdWords accounts, as well as […]

November 18, 2016
Five questions that reveal exactly why your agency isn't making you money from Google Ads

Want to know how to get more from your Google Ads? We’ve spent years refining our approach to Google Ads. In that time, we’ve distilled hundreds of issues we see into […]

November 17, 2016
How to Manage your AdWords in 10 minutes a day

Provided you have an AdWords professional set up your Google AdWords account, Tag Manager and Analytics, managing your AdWords account can be done in 10 minutes a day, or if you […]

October 13, 2016
Woah! Google is now charging Australians GST!

Google announced that as of 1 November 2016, the company will be charging Australian customers 10% GST as they “will be bound by the terms of the contract and will be […]