It’s hard to assess the value of a search engine optimisation company just by looking at their website. Contrary to common opinion searching in Google for “SEO” or “search engine optimisation” is not always the way of finding the best company for you. No doubt, companies at the top of the search engine results pages have spent a lot of time and resources to rank for these very competitive phrases.

Unfortunately, this does not always mean that they spend an equal amount of effort on their clients’ websites, or that they do SEO in a cost effective way.

So how do you recognize the best SEO companies? Talk to them. Ask them what is their way of doing SEO? These are some questions you should consider asking:

• How do you perform search engine optimisation?
• How will you acquire links for my website?
• What advantage will your SEO service give me over my competitors, who are also optimising their websites?
• How will I be able to verify the results?
• Can you give me a money-back guarantee?
• Can I stop the SEO service if I choose to, at any point of the plan?