Carl already had an established business, but he needed an online presence to stay competitive in today’s marketplace and clearly communicate his services. He also wanted to use it as a tool to source potential new clients so it was important that the website would represent him and reinforce his existing business.
Working closely with our design team, he was able to highlight areas of importance so the architecture of the website could be easily navigated and lead his customers to the information and answers they were looking for.
A rigorous SEO campaign was began alongside the building of the site in early 2012. The results were impressive by mid 2012 with leads coming through at a good pace. Additional conversion rate optimisation and SEO work was undertaken from July 2012 and the rankings have solidly increased to numbers rankings for a range of excellent “roofing brisbane” keywords.