Peter needed a comprehensive package to get his business online and, as a business coach, he understood the importance of getting it right the first time. To make sure that happened, we asked a lot of questions. By building up a solid profile of his business, we could ensure that every box would be ticked when it came down to getting the functionality, language and design of the website just right.
The detailed keyword analysis and research we undertook meant we were able to find him the most beneficial domain name for his new venture. It also enabled us to bring focus to the content we developed for the site and a clear direction to the SEO campaign. SEO for a brand new website can take up to four months – sometimes longer – to take effect. Knowing this, our SEO team and Web designers worked together closely in the initial stages of the project to ensure we got the SEO clock ticking from the very beginning.
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