Project - Truth in Travel, online magazine
annual subscription site
The website for Truth In Travel was built under the direction of design partner kadazan.net and Autograph Design. The core requirement was for a monthly online magazine with various articles and features.
Bespoke content management
A complete content management system was created from scratch to capture and display the articles and features throughout the site. This meant that teasers in the public area, the contents page and the articles themselves were all generated from just logging the article to a certain monthly issue.
E-commerce magazine subscriptions
The site's system includes a members-only area to ensure that the full articles, and the wealth of other information, are only accessible to the fee paying members.
The simple e-commerce system was linked with WorldPay's system and included provision for discounts and other promotions to be used.
Joint marketing
The system included a batch emailing system to communicate with a wide range of potential subscribers. Training and information was given to the Truth In Travel team about how to send unsolicited commercial email ethically.
We also arranged to track the results of specific marketing activities through the use of the promotional codes, embedded in urls and on advertising literature.
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