Do you need help with Google Adwords?
At Matter Solutions our pay-per-click advertising specialists are Google AdWords qualified. Make use of our expert help to get ahead of your competition. Pay less while getting more traffic and tracking your conversions.

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PPC advertising Frequently Asked Questions

How to reduce PPC spending?

One of the easiest ways to reduce your PPC costs is to reduce the cost per click. How can you do that?:

• Improve your AdWords Quality Score.
• Bid for less-competitive keywords.
• Don’t bid for the very top ad slots.

Can I modify my AdWords budget at any time?

Yes, you can. Google allows you to adjust the amount you spend. To be able to monitor changes in traffic efficiently it’s best not to modify the click budget too frequently though, i.e. no more than once every couple of weeks.

What is click-through rate?

CTR is the percentage of viewers who click on a link. CTR can be calculated by dividing the number of users who click on a link by the number of times an ad is delivered.

How can you increase Google Adwords Quality Score?

QS (Quality Score) is a measurement system introduced by Google to compare the quality of advertisements. It can be improved by improving the CTR (click-through rate) of your advertisements. Optimising the ads for the keywords you are bidding for and optimising your target page on your website will have a positive impact too.

What if competitors click on my ads?

Sometimes a competitor can try to click on your ads, however search engines have created quite sophisticated ways to monitor click fraud. Google will not only check requests for investigation of malicious clicks, but also proactively searches for suspicious clicks.

More information

Do you still have questions related to PPC marketing? Call us now for a jargon-free chat. In the right hand menu you will find additional topics related to help with Google Adwords.