Google published a new SEO Starter Guide which you can download here. Among other things the guide discusses: creating good page titles (Google recommends putting keywords in your titles, as long as you don’t overdo it) improving site structure optimising your internal and external links (by including relevant keywords in the anchor text) using robots.txt [...]

A relatively easy way of acquiring some free links to your website is submitting it to online directories. Directories vary in quality and automated mass-submissions to hundreds of low quality directories usually won’t help your rankings. Submitting your website to a few good quality directories on the other hand is worth the effort. We’ve hand-picked [...]

I (Ben) just completed my exams for Google AdWords Certification, we’re just waiting for the professional status screen to update with the new Google AdWords Certified Partner logo to show up. Tips? A mate of mine in London saw the tweet (via LinkedIn) about the re-certification and asked if I had any tips. The first [...]

Last Friday we talked about how SEO can help you in pay-per-click advertising. What about the other way round? Can  PPC influence your SEO in a positive way? A common myth This is actually a frequent misunderstanding  when it comes to Internet marketing. One of the myths out there is that Google favors websites that sign [...]

A friend of mine, @ccburns on Twitter, is going travelling around Asia. He leaves very soon and will be doing some very exicited stuff on his journey for months and months – I’m more than a little bit jealous. We caught up at the Brisbane Web Design Meetup group on Thursday evening and got talking [...]