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Ben Maden

Google Announces their link disavow tool

The rumoured Google disavow link tool is now available. Tell Google which links you would like Google to ignore. He clarifies that it is not definitive, “its a suggestion” A major standout is that the video is full of warnings. Here is the guide on what to do. Get those links removed from the web.  Read more

Stacey

It pays to be Social – how Twitter can help your brand

Twitter is the perfect marketing tool for companies that want to engage with their customers and improve their brand awareness. You can brand or re-brand your company fairly quickly using Twitter to refine your image and brand message. A few interesting stats (2012): 62% of Fortune 500 companies have an active corporate Twitter account. And,  Read more

Ben Maden

New LinkedIn Company Page Design

LinkedIn have changed the design of their company pages-and we love it! The new page is more visual and makes it easier for users to access your company information including products, services, career opportunities, company news and insights.   How to update your LinkedIn Company Page design   Cover Photo: We are using our LinkedIn company  Read more

Stacey

The Mitt Romney Google Bomb Incident

Having seen the tweet by Rand Fishkin  this morning about the new Googlebomb “complete failure” I couldn’t resist typing it into Google.com image search. And, this is the result… A funny, but very embarrassing search results page dominated by Mitt Romney. So is this another result of Google Bombing? Google Bombing is when a person  Read more

Stacey

Our Outreach Process: The DREAM Model

We have been conducting outreach at Matter Solutions for quite some time. Outreach is probably one of the most white-hat long-term SEO tactics that Google is unlikely to thrash with algo updates-if done correctly. Why? Because it is ethical and gains relevant backlinks to your website. Outreach has evolved over the past years from asking for link  Read more

Stacey

Exact Match Domains Hit by New Google Update

Last week Google’s Head of Spam Matt Cutts tweeted a small algorithm change aimed at adversely affecting low-quality “exact-match” domains in Google’s search results. Matt Cutts then further explained that the algorithm change would affect 0.6% of English-US queries and is unrelated to Panda/Penguin updates. This algo update is no surprise and even comes as  Read more

Stacey

Google Spiders Humour

  This cartoon made us chuckle today at Matter Solutions. Although a few years old the meaning behind it for web design and SEO is clear and still relevant; a website that is all style and no substance will not fare well on Google’s search engine results page. A poorly designed site will lead to  Read more

Stacey

Capt’n Matt Cutts!

We would like to thank Matt Cutts for getting involved in Matter Solutions’  Talk Like a Pirate Day in aid of Childhood Cancer Support. Matt you have won best costume ;)

Lauren Callaghan

Arr… me ‘arty’s!!!

It’s been business as usual at Matter Solutions HQ today…! Although we are always happy to jump on board with any hair brained plot or excuse to dress up… there was an important reason behind this one… honest! We took a little break from our busy schedule today and headed to the Caribbean (back yard)  Read more

Lauren Callaghan

World – meet Brian the Badger!

Brian has been our office mascot for a few years now. We initially introduced him to the world as part of an experiment to prove that you can rank in Google for any phrase with the right combination of effort and know-how. (Google ‘badgers matter’ to find our furry-faced friend!) We’ve grown very fond of  Read more

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