What Is Content Marketing, Really? What began as something of a buzzword in the SEO industry has now become a major factor when it comes to building links, generating social signals and driving brand awareness. The creation of fresh and relevant content as a means to market a product is nothing new and if you Read more
Twitter is the perfect marketing tool for companies that want to engage with their customers and improve their brand awareness. You can brand or re-brand your company fairly quickly using Twitter to refine your image and brand message. A few interesting stats (2012): 62% of Fortune 500 companies have an active corporate Twitter account. And, Read more
Social Media in essence is about making and maintaining connections. To do it well, you have to use it regularly. Trying to frequently update your blog(s), Facebook account, LinkedIn account, posting YouTube videos and Tweeting about all this can be a daunting task. Take courage – we have a few tips for you to promote Read more
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Despite being deathly ill with some child brewed illness I can’t help but offer advice when I see people with the wrong ideas and on an email list I’m a part of I came across someone earlier today in that category. They claimed that the miniscule page speed improvements you get from having a hosting Read more
I have sat on both sides of SEO outreach, having sent countless emails but also being the webmaster of my own blogs. I know what works on me and in addition to having experienced what works on others here are some pointers to take forward with your outreach. Dependent upon the type of site and Read more
Last week I decided that it was time to branch out and find bigger and better ways to link build. As much as I enjoy Outreach link building and the quality of links that it can provide, the conversion rate and the amount of time it takes had me pretty close to losing the plot. Read more