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Selina Gough

Turns Out Pinterest and Link Building Go Hand in Hand

I’m going to admit that I had never used Pinterest before joining Matter Solutions. The idea of ‘pinning’ images and ‘repinning’ images that you like still kind of baffles me but I have found some really great value in it for SEO purposes. Link building. The other day I was working on a clients profile  Read more

Selina Gough

The Strength of Local Search

Since the beginning of time, well at least the beginning of the online world and Google, local search has been evolving through it’s algorithms which has proven to provide incredible strength to local businesses rankings in Google. As Joe noticed a couple of weeks ago, it appears that Google is continuing to test their algorithm  Read more

Joe McCord

Why Not Just Do What Google Says?

Sometimes it seems like the way to go doesn’t it? When you put all the work in building a whole heap of backlinks of various types only to find there is that one client that goes against everything you know about SEO and keeps outranking your site. Worse still are the often randomly selected manual  Read more

Selina Gough

Wins At Matter

Here at Matter Solutions, we strive to excel in the SEO environment to not only achieve the best but also sustainable results for our clients. In the past months, we have achieved some great results and which can be attributed to some really great on site optimization as well we quality link building. Client X.  Read more

Joe McCord

Glimpse of the Next Major Change To Google Search?

I was just doing a little bit of outreach and something pretty interesting happened. Generally when you do a search, no matter what it is, you are given the web results and if Google thinks you’d benefit from changing to image, news or places search it throws a handful of those results at you and  Read more

Joe McCord

Why Content Marketing Is The Future Of SEO

What Is Content Marketing, Really? What began as something of a buzzword in the SEO industry has now become a major factor when it comes to building links, generating social signals and driving brand awareness. The creation of fresh and relevant content as a means to market a product is nothing new and if you  Read more

Ben Maden

A short blog post about War and Peace

I’ve been looking around at some tools for considering, comparing and analysing keywords and came across something interesting. The ngrams from Google are the result of a quite magnificent project to collect data on the occurrence of words in “lots of books”. The ngram viewer tool plots lines on a chart showing the growth and  Read more

Ben Maden

When The Chips Are Down Can You Be Awesome?

I don’t know where I heard it but something that has stuck with me forever has been the idea than any business can be great, a winner, successful when everything goes well but we all know life (and technology) is changing all the time and those changes mean mistakes happen. 300 years ago Alexander Pope  Read more

Selina Gough

Building a Natural Backlink Profile

I keep hearing about the relevance of links now. Some people think they’re less, some people think they’re more, the truth is that some are less and some are more. Everybody reading this no doubt knows what Penguin is so there’s no point in repeating it. Nobody wants to relive the heartache of watching their  Read more

Selina Gough

Co-Citation, the new Anchor Text?

Being relatively new to SEO, I have been sifting through numerous blogs every morning to not only learn about the key essentials of SEO, but to also find new tactics about the way we do things. I came across something interesting this morning from the SEO Moz team which was about the idea that the  Read more

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