Optimisation is not a simple end game solution, it is a process which needs to be iterated over time. Testing is not only about how you achieve a result but also why. This is because short term gains offer little insight into customer behaviour or ways to improve future campaigns. Negative results can often be Read more
An interesting post was published recently about the positive effect that Facebook ads have beyond clicks. It suggests that they enhance search performance by increasing branded search traffic to a website and in terms of PPC this means a very low cost-per-click. Without a sufficient attribution model in place nobody could say for certain if Read more
Ben posted his presentation about the basics of online marketing onto slideshare presented on the 4th of August at the Redcliffe Business Network breakfast Feel free to ask any questions in the comments below. Related information Redcliffe Business Network on Meetup.com Redcliffe Business Network on Facebook Redcliffe Business Network on website – coming soon
In this post yesterday I was pretty pleased with myself getting 92% in the Google AdWords Fundamentals Exam over the weekend. The pass rate is pretty high at 85% and some of the questions were a bit tricky, i.e. in some cases there seemed to be two plausible answers. We thought it might be a Read more
I (Ben) just completed my exams for Google AdWords Certification, we’re just waiting for the professional status screen to update with the new Google AdWords Certified Partner logo to show up.
Last Friday we talked about how SEO can help you in pay-per-click advertising. What about the other way round? Can PPC influence your SEO in a positive way?
Pay-per-click advertising (PPC) is one of the easiest and quickest ways to get involved in Internet marketing. Google Adwords is definitely the current market leader when it comes to PPC.