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Joe McCord

Why Content Marketing Is The Future Of SEO

What Is Content Marketing, Really? What began as something of a buzzword in the SEO industry has now become a major factor when it comes to building links, generating social signals and driving brand awareness. The creation of fresh and relevant content as a means to market a product is nothing new and if you  Read more

Joe McCord

Not Content Without Content

When you are at the supermarket, picking out what tomatoes to put in your bag to take home and turn into whatever kind of delicious food you have your heart set on, do you pick the old ones? The ones that have visible signs of age? Wear and tear and cuts and bruises? Of course  Read more

Selina Gough

Selina’s 2013 Online Marketing Predictions

The year 2013 is almost upon us, and with that, the ever changing digital environment continues to alter and it is up to us to foresee and adapt to these shifts. These changes include a real emphasis on the way that we do online marketing as well as how we reach our target audience. Here are some  Read more

Tom Kelly

Working On Strengths: Facebook Advertising & Google AdWords

An interesting post was published recently about the positive effect that Facebook ads have beyond clicks. It suggests that they enhance search performance by increasing branded search traffic to a website and in terms of PPC this means a very low cost-per-click. Without a sufficient attribution model in place nobody could say for certain if  Read more

vikas

17 Tips to promote videos on YouTube

If you are planning to promote or sell your product online, there is nothing better than a famous video attracting high quality traffic which can ultimately convert to sale. However, it’s not an easy thing to do with millions of videos uploaded on YouTube every year. There is no formula to create a viral video.  Read more

Ben Maden

Google Places Short URLs

Excellent hat-tip to Google’s new web address structure for Google Places. I emailed someone a link to our Google Places page last night and this was the link… http://maps.google.com.au/maps/place?cid=2896144888086337399&q=matter+solutions&hl=en&cd=1&ei=YdV9TIaQJ4aukAXQl5zUCA&dtab=2&pcsi=2896144888086337399,1&geocode=FehnYP4dsA4gCQ&sll=-27.236376,153.095856&sspn=0.071946,0.071946&ie=UTF8&ll=-27.137674,152.980843&spn=0,0&z=12&iwloc=A Now this morning its a really friendly and well structured web address… http://maps.google.com.au/places/au/margate/windsor-st/17/-matter-solutions?hl=eng This will make the whole process simple for everyone :) If you’re not  Read more

Ben Maden

Redcliffe Business Network breakfast Online Marketing Presentation

Ben posted his presentation about the basics of online marketing onto slideshare presented on the 4th of August at the Redcliffe Business Network breakfast Feel free to ask any questions in the comments below. Related information Redcliffe Business Network on Meetup.com Redcliffe Business Network on Facebook Redcliffe Business Network on website – coming soon

Nemek

Planning an online marketing strategy

I’ve just posted a short article on online marketing strategies. You’ll find a few tips on where to start and where to focus your marketing efforts. There’s also a brief comparison of PPC and SEO, as well as some tips on email marketing and social media marketing. Read the full article here: How to plan  Read more

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